Airbnb’s Ultimate Destination: Exploring Extraordinary Experiences with Global Head of Marketing Hiroki Asai
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's exciting new Icons category.
The Golden Age of Marketing: Insights from Vineet Mehra, CMO at Chime
In the latest episode of "The Speed of Culture" podcast, Matt Britton, CEO of Suzy, chats with Vineet Mehra, Chief Marketing Officer at Chime and one of Forbes' Top 50 Entrepreneurial CMOs. Dive into the golden age of marketing, where real-time customer insights, AI, and advanced measurement tools are revolutionizing the industry. Discover how Vineet transitioned from traditional CPG companies to tech startups, the importance of balancing brand building with direct response, and Chime's innovative approach to financial services. Learn why now is the best time to be a marketer and how to thrive in this dynamic landscape.
Exploring the Future of Marketing Technology with Ivan Dashkov: Puma's Journey into VR and Digital Goods
In a recent episode of the "Speed of Culture" podcast, Ivan Dashkov, Head of Emerging Marketing Technology at Puma Group, shared insights on Puma's innovative ventures into VR, AR, and digital goods. Ivan discussed the collaboration with Meta to create the world's smallest gym, highlighting the potential of VR and AR in revolutionizing consumer experiences. He also emphasized Puma's balanced focus on style and performance, and the brand's successful digital activations on platforms like Roblox. Discover how Puma is navigating the future of digital marketing and engaging the next generation of consumers through cutting-edge technology and strategic partnerships.
Navigating the Creative Journey: Insights from Mandy Rassi, CMO of Michael's Stores
In a recent episode of the "Speed of Culture" podcast, Mandy Rassi, SVP and CMO of Michael's Stores, shared her journey from Procter & Gamble to leading marketing at Michael's. Mandy discussed the evolving landscape of retail media, emphasizing the importance of consumer data and personalized marketing. She highlighted Michael's new purpose of fueling the joy of creativity, stressing the brand's role in promoting mental well-being through creative pursuits. Mandy also introduced MakerPlace, a platform supporting handmade goods and small businesses, reinforcing Michael's commitment to fostering creativity. Explore how Mandy's insights are shaping the future of retail and consumer engagement.
Navigating Financial Literacy and Empowerment: Insights from Nicole Lapin
In an era of unprecedented economic turbulence and rapid change, understanding personal finance is crucial. Nicole Lapin, a renowned financial expert and media personality, demystifies finance to empower individuals in taking control of their financial futures. In a recent episode of "The Speed of Culture" podcast, hosted by Matt Britton, CEO of Suzy, Nicole shared her journey and insights on financial literacy, entrepreneurship, and the evolving landscape of consumer finance. Discover how Nicole's innovative approach and practical advice are bridging financial literacy gaps and shaping the future of personal finance.
Captivating Gen Z: Lynn Teo, CMO of Northwestern Mutual, Shares Her Blueprint for Building Long-Term Brand Loyalty
In this insightful interview, Lynn Teo, CMO of Northwestern Mutual, shares her expert strategies for engaging Gen Z. Discover how relevance, empathy, and innovative digital tactics are essential for building long-term brand loyalty. Learn from Lynn’s unique journey from the agency side to a leading role in financial services, and explore her blueprint for holistic financial planning and effective social media engagement.
Inside the current state of Gaming: A Conversation with Andrea Hopelain, SVP of EA Sports
Join Matt Britton on the "Speed of Culture" podcast as he sits down with Andrea Hopelain, GM and SVP of EA Sports. Discover how EA Sports is revolutionizing the gaming industry through innovative collaborations, interactive experiences, and cutting-edge technology. From launching custom Nike Air Max 90s in Madden to harnessing the power of AI for enhanced realism, Andrea shares her journey and vision for the future of sports entertainment. Learn valuable career advice and gain insights into the intersection of sports, entertainment, and technology. Don't miss this deep dive into the world of EA Sports and the future of gaming.
Authenticity and Innovation: Danielle Bernstein's Journey from College Blogger to Fashion Icon
In this episode of The Speed of Culture podcast, Matt Britton interviews Danielle Bernstein, founder of WeWoreWhat. Discover how Danielle transformed a college street-style blog into a leading fashion brand. Learn about her journey, the importance of authenticity, and her advice for aspiring influencers. Don't miss this insightful conversation that delves into the evolution of the influencer industry and the power of staying true to yourself. Listen now to gain valuable insights and inspiration from Danielle Bernstein's remarkable story.
Behind the Screens of Social Media with Taylor Lorenz, Technology Columnist at The Washington Post
Taylor Lorenz, Technology Columnist at The Washington Post, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Taylor delves into the themes of her book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. She also explores the rise of the modern personality-driven media landscape and the transformation of journalism in the digital era, sharing her views on today's leading social media platforms.
Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant
Scott DeAngelo, Executive Vice President and CMO at Allegiant, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Scott shares Allegiant's consumer-centric business model, strategic partnerships, and top-tier events to ensure memorable moments and exclusive experiences for their passengers.
Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group
Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Maria shares her efforts to expand the company’s revenue opportunities outside of music, and drive culture by leveraging the authentic bond between artists and their fans.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP and Chief Marketing Officer at Claire’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand’s endearing term for Gen Z and Gen Alpha—and the importance of merging physical and digital to create a unique brand experience.
From Meaningful Storytelling to Measurable Success with Dana Marineau, Chief Marketing Officer at Rakuten
Dana Marineau, Chief Marketing Officer at Rakuten, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Dana shares her perspective on the evolution of digital marketing in the gaming industry, her team's role in transforming Rakuten's brand image, and their strategies for building brand awareness in a competitive market.
Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett’s focus on transparency in the food industry, the power of sports in driving brand awareness, the importance of growth and consumer-centricity in marketing.
The Power of Brand with Adrienne Lofton, Vice President of Global Consumer Marketing at Google
In today’s episode of The Speed of Culture podcast, we sat down with Adrienne Lofton, vp of global consumer marketing at Google, to discuss her career journey and the power of brand in marketing. She also shares Google’s innovative culture, the fast-paced nature of the tech industry, and the importance of diversity and inclusion in the workplace.
The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media
To dive deep into Paris Hilton’s extraordinary evolution into an inspirational brand figure for the younger generation and the exciting future of 11:11 Media, Suzy founder and CEO Matt Britton sat down with Krystal Hauserman, CMO of 11:11 Media, on the latest episode of The Speed of Culture podcast.
Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
Today, we are honored to sit down with Mark Grether, vp and general manager at Uber Advertising, to delve into the brand’s ascension as a powerhouse in the retail media network. Grether sits down Matt Britton for a deep dive into the world of Uber Advertising and its transformation into a dominant retail media network. Grether reveals how Uber Advertising harnesses first-party data to engage consumers, measure ROI and offers exciting advertising opportunities on both the delivery and mobility sides.
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
Dr. Marcus Collins, clinical assistant professor of marketing at the University of Michigan and best-selling author of For the Culture, joins Matt Britton again on a new episode of The Speed of Culture podcast to discuss the role of culture in our everyday lives and its impact on consumer behavior and brands.
Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
In the latest episode of The Speed of Culture podcast, Linda Lee joins Suzy founder and CEO Matt Britton to discuss her unconventional path from engineering to marketing, her invaluable experiences at Procter & Gamble and General Mills, and her deep insights into what it takes to solve complex problems and thrive in the fast-paced world of marketing.