Innovating Sound: Insights from Deirdre Findlay on The Speed of Culture Podcast
Explore Deirdre Findlay's journey from finance to Chief Commercial Officer at Sonos on "The Speed of Culture" podcast. Discover how Sonos is revolutionizing audio with their first headphones, Sonos Ace, and the strategic marketing behind their launch. Learn about Deirdre's career growth, the importance of company culture, and Sonos' focus on best-in-class sound quality and design.
Revolutionizing Membership: Insights from Mary Ellen Jelenek on The Speed of Culture Podcast
Discover how American Express is transforming from a payments company to a lifestyle brand with Mary Ellen Jelenek, SVP of Global Brand Marketing and Sponsorships, on "The Speed of Culture" podcast. Learn about the evolution of Amex, from traveler's checks to premium experiences, and how the brand leverages data to drive customer engagement. Explore the importance of live sports, the power of exclusive events, and the future of AR/VR in enhancing customer experiences. Stay ahead in the dynamic world of marketing with these insights.
Navigating the Intersection of Creativity and Commerce: Insights from Dmitri Siegel on The Speed of Culture Podcast
Explore the dynamic interplay between creativity and commerce with Dmitri Siegel, Chief Creative Brand and Digital Officer at Urban Outfitters, on "The Speed of Culture" podcast. Dmitri shares his journey through the evolving landscape of retail and marketing, highlighting the importance of balancing creativity with strategic business planning. Key insights include the shift from performance marketing to AI-driven strategies, leveraging real-life experiences for digital engagement, and aligning brand values with business practices.
Unpacking the Evolution of XBox & Gaming: Insights from Corp Dametra Johnson-Marletti’s Journey at Microsoft
Discover the transformative journey of Microsoft's gaming division with insights from Dametra Johnson-Marletti, Corporate VP of Gaming Consumer Sales. In our latest podcast episode on "The Speed of Culture," Dametra discusses the evolution of Xbox, the importance of a unified company culture under Satya Nadella, and the future of gaming with AI and cloud technology. Learn how Microsoft's "Xbox Everywhere" initiative is revolutionizing gamer experiences and why diversity and accessibility are central to their strategy. Tune in for a deep dive into the future of gaming and the innovative strategies driving Microsoft's success.
Unleashing the Power of Design: A Deep Dive with Canva's Cat van der Werff on The Speed of Culture Podcast
Discover how Canva, under the creative leadership of Cat van der Werff, has transformed from a startup into a global design powerhouse. In this episode of "The Speed of Culture" podcast, Matt Britton, CEO of Suzy, explores Canva’s mission to democratize design, the integration of AI tools, and their expansion into the enterprise market. Learn about Canva's core values of simplicity, accessibility, and empowerment, and how they continue to inspire creativity and drive innovation. Dive into the future of design with insights on Canva's AI advancements and their vision for social impact.
Airbnb’s Ultimate Destination: Exploring Extraordinary Experiences with Global Head of Marketing Hiroki Asai
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's exciting new Icons category.
The Golden Age of Marketing: Insights from Vineet Mehra, CMO at Chime
In the latest episode of "The Speed of Culture" podcast, Matt Britton, CEO of Suzy, chats with Vineet Mehra, Chief Marketing Officer at Chime and one of Forbes' Top 50 Entrepreneurial CMOs. Dive into the golden age of marketing, where real-time customer insights, AI, and advanced measurement tools are revolutionizing the industry. Discover how Vineet transitioned from traditional CPG companies to tech startups, the importance of balancing brand building with direct response, and Chime's innovative approach to financial services. Learn why now is the best time to be a marketer and how to thrive in this dynamic landscape.
Alicia Tillman, CMO of Delta Airlines: Navigating the Intersection of Technology & Storytelling
Discover how Alicia Tillman, CMO of Delta Airlines, leverages technology and storytelling to keep Delta culturally relevant and ahead of market trends. In this insightful blog post, explore her journey from American Express to Delta, her strategies for engaging Gen Z and Gen Alpha, and her vision for enhancing customer experiences through innovation. Learn valuable lessons on leadership, continuous learning, and building a lifestyle brand from one of the world’s most influential CMOs.
Building Customer Loyalty and Adapting to Trends: Insights from Noha Abdalla, CMO of Choice Hotels, on The Speed of Culture Podcast
In the latest episode of The Speed of Culture podcast, Noha Abdalla, Chief Marketing Officer of Choice Hotels, shares her expertise on leveraging data for personalized marketing and enhancing customer loyalty. Abdalla discusses the strategic priorities for Choice Hotels in 2024, including the launch of a new campaign featuring Keegan-Michael Key and addressing key consumer trends in travel. With a focus on guest experiences and innovative marketing strategies, Abdalla offers valuable insights for brands navigating the evolving landscape of the travel and hospitality industry.
Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant
Scott DeAngelo, Executive Vice President and CMO at Allegiant, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Scott shares Allegiant's consumer-centric business model, strategic partnerships, and top-tier events to ensure memorable moments and exclusive experiences for their passengers.
Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
Today, we are honored to sit down with Mark Grether, vp and general manager at Uber Advertising, to delve into the brand’s ascension as a powerhouse in the retail media network. Grether sits down Matt Britton for a deep dive into the world of Uber Advertising and its transformation into a dominant retail media network. Grether reveals how Uber Advertising harnesses first-party data to engage consumers, measure ROI and offers exciting advertising opportunities on both the delivery and mobility sides.