Innovating Sound: Insights from Deirdre Findlay on The Speed of Culture Podcast
Explore Deirdre Findlay's journey from finance to Chief Commercial Officer at Sonos on "The Speed of Culture" podcast. Discover how Sonos is revolutionizing audio with their first headphones, Sonos Ace, and the strategic marketing behind their launch. Learn about Deirdre's career growth, the importance of company culture, and Sonos' focus on best-in-class sound quality and design.
Revolutionizing Membership: Insights from Mary Ellen Jelenek on The Speed of Culture Podcast
Discover how American Express is transforming from a payments company to a lifestyle brand with Mary Ellen Jelenek, SVP of Global Brand Marketing and Sponsorships, on "The Speed of Culture" podcast. Learn about the evolution of Amex, from traveler's checks to premium experiences, and how the brand leverages data to drive customer engagement. Explore the importance of live sports, the power of exclusive events, and the future of AR/VR in enhancing customer experiences. Stay ahead in the dynamic world of marketing with these insights.
Navigating the Intersection of Creativity and Commerce: Insights from Dmitri Siegel on The Speed of Culture Podcast
Explore the dynamic interplay between creativity and commerce with Dmitri Siegel, Chief Creative Brand and Digital Officer at Urban Outfitters, on "The Speed of Culture" podcast. Dmitri shares his journey through the evolving landscape of retail and marketing, highlighting the importance of balancing creativity with strategic business planning. Key insights include the shift from performance marketing to AI-driven strategies, leveraging real-life experiences for digital engagement, and aligning brand values with business practices.
Navigating the Creative Journey: Insights from Mandy Rassi, CMO of Michael's Stores
In a recent episode of the "Speed of Culture" podcast, Mandy Rassi, SVP and CMO of Michael's Stores, shared her journey from Procter & Gamble to leading marketing at Michael's. Mandy discussed the evolving landscape of retail media, emphasizing the importance of consumer data and personalized marketing. She highlighted Michael's new purpose of fueling the joy of creativity, stressing the brand's role in promoting mental well-being through creative pursuits. Mandy also introduced MakerPlace, a platform supporting handmade goods and small businesses, reinforcing Michael's commitment to fostering creativity. Explore how Mandy's insights are shaping the future of retail and consumer engagement.
Addressing Customer Tensions for Breakthroughs: Insights from Christopher Thomas-Moore, Chief Digital Officer at Domino's Pizza
In a recent episode of The Speed of Culture podcast, hosted by Matt Britton, CEO of Suzy, Christopher Thomas-Moore, Chief Digital Officer at Domino's Pizza, shares his insights on how brands can achieve significant breakthroughs by addressing customer tensions. With over 15 years of experience in e-commerce, digital marketing, and brand development, Thomas-Moore emphasizes the importance of understanding and alleviating customer pain points to create meaningful connections and improve customer experiences. He also discusses the role of AI, the importance of personalization, and how Domino's leverages digital marketing and social media to stay ahead in a rapidly evolving landscape. For brands looking to thrive in the digital age, this episode offers valuable lessons on innovation, adaptability, and the power of customer-centric strategies.
Embracing Disruption: Insights from Kory Marchisotto, CMO of e.l.f. Beauty
In a recent episode of The Speed of Culture podcast, Kory Marchisotto, CMO of e.l.f. Beauty, discusses the brand's disruptive ethos and consumer-centric strategies. Learn how e.l.f. leverages first-party data, embraces digital platforms like TikTok and Twitch, and maintains a strong commitment to values such as cruelty-free practices and fair trade certification. Discover the innovative approaches driving e.l.f.'s success and how the brand stays in lockstep with its community. Explore e.l.f.'s journey from digital native to Super Bowl advertiser and its future in the evolving beauty landscape.
The Future of Work and Self-Satisfaction: Insights from Kevin Moffitt, President of Office Depot and OfficeMax
In the latest episode of The Speed of Culture podcast, Matt Britton, CEO of Suzy, sits down with Kevin Moffitt, President of Office Depot and OfficeMax, to discuss the future of work, self-satisfaction, and the innovative strategies driving business success. Kevin shares insights from his 20+ years in omni-channel and e-commerce management, highlighting the importance of self-satisfaction and wellness in the workplace. He also discusses the 'Imagine Success' podcast series, which showcases inspirational stories of small business owners and entrepreneurs. Learn how Office Depot and OfficeMax are adapting to changing consumer behavior, leveraging technology, and investing in employee well-being and sustainability. Tune in to discover how these strategies are helping the company thrive in a rapidly evolving landscape.
Insights from Target's EVP Rick Gomez On The Evolution and Strategies Of A Transformative Brand
In a recent episode of The Speed of Culture podcast, Matt Britton interviews Rick Gomez, Executive Vice President and Chief Financial Officer at Target. Rick shares key insights into Target's brand evolution, emphasizing the importance of consumer-centricity, brand management, and flexibility in today's dynamic retail landscape. Discover how Target is leveraging first-party data, adapting to economic shifts, and embracing wellness trends to stay ahead in the market. Tune in to learn about Target's innovative strategies, upcoming initiatives, and Rick's leadership journey. Listen now on your favorite podcast platform.
The Importance of Building Long-Lasting Customer Relationships: Insights from UPS CMO Kevin Warren
In a recent episode of The Speed of Culture podcast, Kevin Warren, EVP and Chief Marketing & Customer Experience Officer at UPS, shares invaluable insights on fostering long-lasting customer relationships. Kevin emphasizes meeting customers where they are and shifting from transactional to relational sales to drive higher margins and customer satisfaction. Learn how a customer-centric approach, continuous innovation, and a commitment to diversity and inclusion can transform your business. Listen now for actionable strategies to thrive in today's dynamic market.
Barry’s CEO Joey Gonzalez on Transforming Fitness with Passion and Hard Work
In the latest episode of The Speed of Culture podcast, Matt Britton, CEO of Suzy, interviews Joey Gonzalez, the Global CEO of Barry's. Celebrating Barry's 25th anniversary, Joey shares his journey from childhood actor to leading a global fitness brand with 84 studios across 14 countries. He emphasizes the importance of hard work, passion, and innovation in driving success. Discover Joey's insights on transforming the fitness industry, overcoming challenges, and building a thriving brand. Tune in for valuable lessons on leadership and business growth.
Verizon Value’s Cheryl Gresham: Embracing Curiosity and Innovation in Marketing
In the latest episode of The Speed of Culture podcast, Matt Britton, CEO of Suzy, interviews Cheryl Gresham, CMO and VP of Marketing at Verizon Value. Cheryl shares her journey from working in advertising agencies to leading brand marketing for iconic companies like Taco Bell, Google, and TikTok. She emphasizes the importance of curiosity, continuous learning, and innovation in driving success. Discover how Cheryl navigates the fast-paced tech landscape and leads Verizon Value's marketing strategy. Tune in to gain valuable insights for aspiring marketers and industry professionals.
Reviving an Iconic Fashion Brand in Modern Retail with Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co.
Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co., joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Megan shares exclusive insights on rejuvenating an iconic brand like Abercrombie, traces the evolution of Hollister, and delves into the pivotal role that advocacy plays in not only boosting revenue but also cultivating devoted brand enthusiasts.
From Landline to 5G: A Marketing Evolution with Angie Klein, President of Verizon Value
Angie Klein, President of Verizon Value, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Angie delves into Verizon’s success story, the significance of segment marketing, and the future of 5G.
Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America
Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the "what" and "why" of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP and Chief Marketing Officer at Claire’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand’s endearing term for Gen Z and Gen Alpha—and the importance of merging physical and digital to create a unique brand experience.
Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
In the latest episode of The Speed of Culture podcast, Linda Lee joins Suzy founder and CEO Matt Britton to discuss her unconventional path from engineering to marketing, her invaluable experiences at Procter & Gamble and General Mills, and her deep insights into what it takes to solve complex problems and thrive in the fast-paced world of marketing.
Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven
In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.
Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White
Discover the secrets behind balancing heritage and innovation at one of the world's most iconic brands, as we chat with William White, Chief Marketing Officer at Walmart. William takes us on his journey from aspiring rock star to marketing mogul, offering invaluable lessons on curiosity, understanding consumer trends, and navigating complex corporate landscapes. Don't miss the chance to learn from one of the best in marketing leadership!
The Intimacy of Data With Tariq Hassan Chief Marketing Officer Of McDonald's
Hassan joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to dive deep into how the evolution of technology has changed his role as a marketer over time, how data actually allows marketers to leverage a more human approach, and how to create a relatable and meaningful brand.
All Things Beauty All in One Place With Karla Davis, VP of Integrated Marketing & Media at Ulta Beauty
To learn more about Ulta Beauty’s success story, we spoke with its vp of integrated marketing and media, Karla Davis. She joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to share her approach to establishing Ulta Beauty’s unique brand, driving their growth through loyalty programs and delivering an exceptional beauty experience for their customers.