eCommerce, Fashion, Apparel Matt Britton eCommerce, Fashion, Apparel Matt Britton

Exploring the Future of Marketing Technology with Ivan Dashkov: Puma's Journey into VR and Digital Goods

In a recent episode of the "Speed of Culture" podcast, Ivan Dashkov, Head of Emerging Marketing Technology at Puma Group, shared insights on Puma's innovative ventures into VR, AR, and digital goods. Ivan discussed the collaboration with Meta to create the world's smallest gym, highlighting the potential of VR and AR in revolutionizing consumer experiences. He also emphasized Puma's balanced focus on style and performance, and the brand's successful digital activations on platforms like Roblox. Discover how Puma is navigating the future of digital marketing and engaging the next generation of consumers through cutting-edge technology and strategic partnerships.

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Retail, eCommerce, Fashion Matt Britton Retail, eCommerce, Fashion Matt Britton

Navigating the Creative Journey: Insights from Mandy Rassi, CMO of Michael's Stores

In a recent episode of the "Speed of Culture" podcast, Mandy Rassi, SVP and CMO of Michael's Stores, shared her journey from Procter & Gamble to leading marketing at Michael's. Mandy discussed the evolving landscape of retail media, emphasizing the importance of consumer data and personalized marketing. She highlighted Michael's new purpose of fueling the joy of creativity, stressing the brand's role in promoting mental well-being through creative pursuits. Mandy also introduced MakerPlace, a platform supporting handmade goods and small businesses, reinforcing Michael's commitment to fostering creativity. Explore how Mandy's insights are shaping the future of retail and consumer engagement.

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Influencer, Apparel, Fashion Matt Britton Influencer, Apparel, Fashion Matt Britton

Authenticity and Innovation: Danielle Bernstein's Journey from College Blogger to Fashion Icon

In this episode of The Speed of Culture podcast, Matt Britton interviews Danielle Bernstein, founder of WeWoreWhat. Discover how Danielle transformed a college street-style blog into a leading fashion brand. Learn about her journey, the importance of authenticity, and her advice for aspiring influencers. Don't miss this insightful conversation that delves into the evolution of the influencer industry and the power of staying true to yourself. Listen now to gain valuable insights and inspiration from Danielle Bernstein's remarkable story.

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Apparel, Retail, Fashion Matt Britton Apparel, Retail, Fashion Matt Britton

Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s

Kristin Patrick, EVP and Chief Marketing Officer at Claire’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand’s endearing term for Gen Z and Gen Alpha—and the importance of merging physical and digital to create a unique brand experience.

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Beauty, Fashion, Retail Matt Britton Beauty, Fashion, Retail Matt Britton

All Things Beauty All in One Place With Karla Davis, VP of Integrated Marketing & Media at Ulta Beauty

To learn more about Ulta Beauty’s success story, we spoke with its vp of integrated marketing and media, Karla Davis. She joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to share her approach to establishing Ulta Beauty’s unique brand, driving their growth through loyalty programs and delivering an exceptional beauty experience for their customers.

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Apparel, Fashion, Retail Matt Britton Apparel, Fashion, Retail Matt Britton

Adapting to Culture to Drive Brand Success With Daniel Cherry III, SVP & General Manager at Adidas

Daniel Cherry III, svp and general manager at Adidas joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Cherry III shares his insights on building brand success, creating positive change for consumers and the importance of understanding cultural changes.

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Fashion, Apparel, Retail Matt Britton Fashion, Apparel, Retail Matt Britton

Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic

In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.

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