Food & Beverage, CPG Matt Britton Food & Beverage, CPG Matt Britton

Embracing Cultural Relevance and Sustained Innovation: Insights from Monica McGurk, CEO of Tropicana

Discover how Monica McGurk, CEO of Tropicana Brand Group’s North American business unit, balances tradition and innovation to keep the beloved orange juice brand culturally relevant and ahead of market trends. In this insightful blog post, learn about Monica’s journey from a family farm to leading Tropicana, her strategies for sustaining innovation, and the importance of empathy and storytelling in leadership. Explore Tropicana’s approach to product and packaging innovation, and gain valuable takeaways for aspiring leaders.

Read More
CPG, Food & Beverage Matt Britton CPG, Food & Beverage Matt Britton

Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America

Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett’s focus on transparency in the food industry, the power of sports in driving brand awareness, the importance of growth and consumer-centricity in marketing.

Read More
Food & Beverage, CPG Matt Britton Food & Beverage, CPG Matt Britton

Redefining Consumer Engagement and Brand Building with Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo

Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss the growth of AI and Web3, the evolution of content creation, and how context matters now more than ever.

Read More
CPG, Food & Beverage, Spirits Matt Britton CPG, Food & Beverage, Spirits Matt Britton

How Budweiser Builds Community and Relevance by Tapping Into Passion Points With Todd Allen, Budweiser’s VP Of Global Marketing

In today’s Episode of The Speed of Culture, Todd Allen, vice president of global marketing at Budweiser, joins Suzy founder and CEO Matt Britton to discuss leading brand marketing initiatives on a global scale. Budweiser launched one of its largest campaigns yet as a global partner of the FIFA World Cup.

Read More