CNBC’s Morgan Brennan Interviews Matt Britton At The CNBC CEO Summit

In a powerful new conversation with CNBC’s Morgan Brennan, Matt Britton pulls back the curtain on a generation that’s already rewriting the rules—before they’ve even hit the workforce. Generation Alpha, born after 2010, is the first to grow up in AI-native households. Their toys talk back, their schoolwork is AI-assisted, and their expectations of brands, education, and work are unlike anything we’ve seen before.

“We’ve always said Gen Z was digitally native. But Gen Alpha? They’re AI-native,” Britton explains. “This isn’t a tool they’re learning—it’s a co-pilot they were born with.”

Here’s what stood out:

• The Future of Work Won’t Look Like Today

  Britton projects that 80% of jobs Gen Alpha will hold by 2030 don’t even exist yet. The professional world is moving from task execution to problem-solving and creativity. Those clinging to 20th-century career playbooks—accounting, legal, admin—are in for a rude awakening. AI is coming for every knowledge-economy job .

• Education Is Broken—and AI Just Proved It

  “Kids are still taught to memorize facts in a world where facts are free,” Britton says. In Generation AI, he argues for a radical reinvention of learning that prioritizes critical thinking, creative synthesis, and emotional intelligence. He built his own AI health assistant—not to replace doctors, but to augment decision-making—and sees this as a prototype for how AI will work across sectors .

• The Skills That Matter Tomorrow

  Want to future-proof your kids (or yourself)? Go deep in art or deep in science. Britton makes it clear: “Everything in the middle will be automated.” Liberal arts are still valuable—but only when tethered to creativity, not rote memorization .

• Matt’s Use of AI Isn’t Hypothetical

  He’s not just talking the talk. Britton’s personal AI healthbot digests everything from MRIs to lab work and tells him what doctor appointments to schedule. He built it himself—no coding background necessary. He spends 80% of his workday building with AI because he knows this is the future, not a fad .

• Short-Term Disruption, Long-Term Efficiency

  AI will absolutely lead to job loss in the short term. Britton is blunt about that. But the flip side? Massive gains in productivity and opportunity—if we reskill fast enough .