In my recent interview with Bloomberg, I shared insights on one of the most significant shifts in consumer behavior we've witnessed since the dawn of the internet: the rise of AI as the gateway to commerce, information, and everything in between.

In my recent conversation with Rustam Dastoor, the EVP of Marketing and Communications for MasterCard in the Americas, I was reminded that timeless ideas in marketing don’t die—they evolve. The “Priceless” campaign, launched in 1997, remains one of the most enduring brand platforms in history. Yet what struck me most wasn’t its longevity—it was its continued relevance in a world defined by AI, data, and ever-shorter attention spans.

Matt Britton, CEO of Suzy and author of Generation AI, reveals how he built a 25,000-hour AI-powered customer intelligence system — without writing a single line of code. In this exclusive article, Britton explains how tools like Zapier, Browse AI, and GPT-4 transformed Suzy’s sales and marketing operations by turning Gong call transcripts into real-time insights, customer sentiment analysis, and automated marketing content. The result: a fully integrated, no-code AI engine that predicts churn, improves sales performance, and generates data-driven marketing assets — all powered by the authentic voice of the customer. This piece breaks down how CEOs and go-to-market leaders can design similar systems to drive growth, unlock hidden data, and compete in the age of AI automation.

Big Tech layoffs mark the beginning of a new era. Matt Britton, author of Generation AI, explains why automation is replacing deterministic work—and how critical thinkers, creators, and problem solvers will define the workforce of the future.

In October 2025, futurist and entrepreneur Matt Britton delivered a powerful keynote for Transfr, the New York–based edtech startup pioneering VR career training. Drawing from his bestselling book Generation AI, Britton explored how artificial intelligence and Generation Alpha will redefine education, creativity, and the future of work. He explained why the AI generation—today’s children who will never know a world without intelligent machines—demands a complete shift from memorization to problem-solving, creativity, and human judgment.

Through vivid examples and personal stories, Britton showed how AI is accelerating faster than any technology in history, creating both opportunity and responsibility for educators, businesses, and learners. His message to the Transfr audience was clear: the winners in the AI economy will be those who embrace curiosity, adaptability, and emotional intelligence.

This keynote recap unpacks Britton’s insights on AI-driven education, the rise of autonomous agents, and how platforms like Transfr’s immersive VR training can prepare future generations for a world where humans and machines learn—and work—side by side.

Artificial Intelligence (AI) is not coming—it’s already here. And it’s moving faster than any technology in history. At Beyond the Black in Las Vegas, I had the privilege of addressing thousands of finance professionals about how AI is transforming the industry and what leaders must do to futureproof finance in this new era.

For two decades, I’ve advised global brands on how to adapt to generational shifts and emerging technologies. When I started, it was about Millennials—the first generation raised with the internet at home. Then came Gen Z—the iPhone generation—whose phones became appendages to their bodies and rewired culture. Now, a new generation is arriving: Generation Alpha, the AI generation.

But this conversation isn’t just about the next wave of consumers. It’s about how finance leaders today can harness AI to automate processes, unlock growth, and ensure they’re not left behind.

The world is on the verge of a transformation unlike anything we’ve witnessed before. For the first time in history, a generation is growing up as true “AI-natives”—children who have never known life without artificial intelligence integrated into every aspect of their lives. As I discussed on my recent AIM Northwest appearance on Portland’s KATU TV, Generation Alpha’s upbringing, relationships, and outlook on the future will be shaped by artificial intelligence in ways that are only now coming into focus.

Matt recently sat down with FOX News Cincinnati to discuss how AI is transforming the travel experience for everyday families. The segment offered a glimpse into what I call the Generation AI shift—where smart tools like ChatGPT are not just augmenting life, but powering it.

Artificial intelligence has moved out of the realm of science fiction and into the daily lives of millions of Americans. On June 25th, 2025, Matt Britton—AI expert, bestselling author of “Generation AI,” appeared on NBC News to discuss how AI is fundamentally changing the workplace, what jobs are most at risk, and how both adults and parents can future-proof themselves and their families in an era of constant technological evolution.

Matt Britton speaks to the Schwab Network about th egrowing role of AI in financial services.

I is no longer just a tech trend—it’s reshaping careers, parenting, and culture at large. In this blog, Matt Britton breaks down on NBC News NOW why the fear of job loss and the challenge of raising kids in an AI-powered world have become household conversations, and what we must do to adapt. Based on his book Generation AI, this is your guide to navigating the future of work, education, and consumer behavior

Discover how AI is transforming family travel, according to Suzy CEO and Generation AI author Matt Britton. Learn how Gen Alpha and tools like ChatGPT are redefining how we plan, book, and experience vacations.

“We’re not preparing kids for the future. They’re already living in it.”

That was one of the core ideas I shared on CNN This Morning while discussing my new book, Generation AI, and how this rapidly emerging technology is reshaping everything we thought we knew about parenting, education, work, and culture.

The message is simple: if you still think of AI as a trend—you’re already behind. For Generation Alpha, it’s their baseline. They’re growing up fluent in machine intelligence the way Millennials grew up fluent in the Internet.

Gen Alpha expert and author Matt Britton joins the 2025 CNBC CEO Council Summit to discuss thoughts from his new book “Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything.”

This morning’s appearance by Britton, author of Generation AI and CEO of Suzy, was part cultural reckoning, part parenting intervention, and part crash course in how artificial intelligence is reshaping what it means to grow up, raise kids, and stay human in a tech-saturated world.

At the 2025 AMA Virtual AI Summit, I delivered one clear message: AI isn’t a tool — it’s a total reset. From Gen Alpha’s AI-native mindset to the collapse of demographic targeting, marketers must evolve or become obsolete. The future belongs to those who ask smarter questions, move at the speed of culture, and turn intelligence into action.

Success in an AI-driven world isn’t about knowing how to solve a problem anymore.

It’s about knowing what problem is actually worth solving.

That shift in thinking—from execution to definition—isn’t just a philosophical nuance. It’s a professional wake-up call, especially for creatives like graphic designers, video editors, and digital artists who’ve built their careers on mastering tools and workflows that are now being rapidly absorbed by AI.

And yes, it’s happening faster than you think.

Today, AI is everywhere — from the workplace to the home — yet many still view it as an overwhelming or even intimidating force. Matt makes it clear: AI isn't just another technology advancement like smartphones or social media — it's a complete redefinition of how humans will work, communicate, and create. Its transformative power is unlike anything society has seen before.

Lenny Murphy chats with Suzy CEO Matt Britton about his journey from agency founder to insights tech pioneer. Matt shares how a bold pivot turned a struggling company into a research powerhouse, why blending storytelling with data drives Suzy’s success, and how AI—especially voice tech—is reshaping the future of insights. He also teases his new book Generation AI, exploring how Gen Alpha will transform business and culture.