Generation Beta won’t just grow up with smartphones — they’ll grow up with smart everything. AI won’t be a tool; it’ll be the default. From day one, their reality will be shaped by intelligent systems that learn them better than their parents do. For brands, that means the window to influence starts now — through the Millennial and Gen Z parents making decisions today. Ignore this shift, and you’ll wake up in five years wondering why your brand feels irrelevant.

Millennials weren’t just the first to log on — they were the first to live online. From AOL chatrooms to the first Facebook ads, they built the blueprint for digital life through trial and error. Now, as parents, they’re raising Gen Alpha — the first generation born into a world run by algorithms and AI. The stakes are higher. The tech is faster. And the responsibility? It’s personal. This isn’t about banning screens — it’s about teaching kids how to think critically, question everything, and stay human in a world that’s anything but analog.

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is reshaping how we work, communicate, and even think. As AI tools become an integral part of daily life, today's teens—part of the first truly AI-native generation—are growing up in an environment vastly different from any before. My upcoming book, Generation AI, explores this transformation and how parents can guide their children through an AI-powered future.

I recently sat down with KEY-TV Santa Barbara to discuss parenting in the age of AI, highlighting the risks, challenges, and opportunities that lie ahead.

Join us in this compelling episode of the Marketers Debrief podcast, where we delve into the future of consumer engagement with marketing expert Matt Britton. Discover how the landscape is shifting from long-form content to the bite-sized, snackable media that audiences crave today. Learn about the transformative role of artificial intelligence in crafting personalized consumer experiences and how tools like Gong are revolutionizing B2B strategies by analyzing customer conversations for market insights. Matt Britton shares his expertise on the importance of building genuine emotional connections with consumers, focusing on delivering true value beyond storytelling.

In our conversation, we explore the cultural shift required within organizations to embrace AI, empowering teams to drive SEO, advertising, and product development. We also discuss the rising influence of Gen Z as decision-makers and the strategic flexibility needed in marketing budgets to link efforts directly to business outcomes. As CFOs increasingly evaluate marketing's impact on profitability, understanding these dynamics is crucial for securing vital resources. Don't miss this insightful discussion that offers a fresh perspective on navigating the evolving marketing landscape with AI and creativity at the forefront.