The era of the executive who simply delegates technology decisions is ending. In 2026, the leaders who will define their industries are the ones who build alongside AI, not the ones who wait for a briefing deck about it. Matt Britton, CEO of the AI-powered consumer intelligence platform Suzy and bestselling author of Generation AI, is among a rare breed of Fortune 500-serving executives who don't just talk about artificial intelligence on conference stages. He builds production software with it, every day, that is already being used by some of the world's largest brands.

Matt Britton, CEO of Suzy and author of Generation AI, reveals how he built a 25,000-hour AI-powered customer intelligence system — without writing a single line of code. In this exclusive article, Britton explains how tools like Zapier, Browse AI, and GPT-4 transformed Suzy’s sales and marketing operations by turning Gong call transcripts into real-time insights, customer sentiment analysis, and automated marketing content. The result: a fully integrated, no-code AI engine that predicts churn, improves sales performance, and generates data-driven marketing assets — all powered by the authentic voice of the customer. This piece breaks down how CEOs and go-to-market leaders can design similar systems to drive growth, unlock hidden data, and compete in the age of AI automation.

Gen Alpha expert and author Matt Britton joins the 2025 CNBC CEO Council Summit to discuss thoughts from his new book “Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything.”

Lenny Murphy chats with Suzy CEO Matt Britton about his journey from agency founder to insights tech pioneer. Matt shares how a bold pivot turned a struggling company into a research powerhouse, why blending storytelling with data drives Suzy’s success, and how AI—especially voice tech—is reshaping the future of insights. He also teases his new book Generation AI, exploring how Gen Alpha will transform business and culture.