In my recent conversation with Rustam Dastoor, the EVP of Marketing and Communications for MasterCard in the Americas, I was reminded that timeless ideas in marketing don’t die—they evolve. The “Priceless” campaign, launched in 1997, remains one of the most enduring brand platforms in history. Yet what struck me most wasn’t its longevity—it was its continued relevance in a world defined by AI, data, and ever-shorter attention spans.

In October 2025, futurist and entrepreneur Matt Britton delivered a powerful keynote for Transfr, the New York–based edtech startup pioneering VR career training. Drawing from his bestselling book Generation AI, Britton explored how artificial intelligence and Generation Alpha will redefine education, creativity, and the future of work. He explained why the AI generation—today’s children who will never know a world without intelligent machines—demands a complete shift from memorization to problem-solving, creativity, and human judgment.

Through vivid examples and personal stories, Britton showed how AI is accelerating faster than any technology in history, creating both opportunity and responsibility for educators, businesses, and learners. His message to the Transfr audience was clear: the winners in the AI economy will be those who embrace curiosity, adaptability, and emotional intelligence.

This keynote recap unpacks Britton’s insights on AI-driven education, the rise of autonomous agents, and how platforms like Transfr’s immersive VR training can prepare future generations for a world where humans and machines learn—and work—side by side.

Discover how AI is reshaping the workforce, family life, and personal growth through insights from Billy Bush's interview with Matt Britton on Hot Mics. Matt Britton, AI expert and author of Generation AI, shares actionable strategies on future-proofing your career, creatively integrating AI into daily life, and navigating parenting challenges in an AI-driven world. Embrace AI not just as technology, but as a powerful tool to enhance personal and professional success.

Artificial intelligence has moved out of the realm of science fiction and into the daily lives of millions of Americans. On June 25th, 2025, Matt Britton—AI expert, bestselling author of “Generation AI,” appeared on NBC News to discuss how AI is fundamentally changing the workplace, what jobs are most at risk, and how both adults and parents can future-proof themselves and their families in an era of constant technological evolution.

Discover how AI is transforming family travel, according to Suzy CEO and Generation AI author Matt Britton. Learn how Gen Alpha and tools like ChatGPT are redefining how we plan, book, and experience vacations.

“We’re not preparing kids for the future. They’re already living in it.”

That was one of the core ideas I shared on CNN This Morning while discussing my new book, Generation AI, and how this rapidly emerging technology is reshaping everything we thought we knew about parenting, education, work, and culture.

The message is simple: if you still think of AI as a trend—you’re already behind. For Generation Alpha, it’s their baseline. They’re growing up fluent in machine intelligence the way Millennials grew up fluent in the Internet.

Gen Alpha expert and author Matt Britton joins the 2025 CNBC CEO Council Summit to discuss thoughts from his new book “Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything.”

This morning’s appearance by Britton, author of Generation AI and CEO of Suzy, was part cultural reckoning, part parenting intervention, and part crash course in how artificial intelligence is reshaping what it means to grow up, raise kids, and stay human in a tech-saturated world.

Lenny Murphy chats with Suzy CEO Matt Britton about his journey from agency founder to insights tech pioneer. Matt shares how a bold pivot turned a struggling company into a research powerhouse, why blending storytelling with data drives Suzy’s success, and how AI—especially voice tech—is reshaping the future of insights. He also teases his new book Generation AI, exploring how Gen Alpha will transform business and culture.

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is reshaping how we work, communicate, and even think. As AI tools become an integral part of daily life, today's teens—part of the first truly AI-native generation—are growing up in an environment vastly different from any before. My upcoming book, Generation AI, explores this transformation and how parents can guide their children through an AI-powered future.

I recently sat down with KEY-TV Santa Barbara to discuss parenting in the age of AI, highlighting the risks, challenges, and opportunities that lie ahead.