The marketing landscape of 2026 is fundamentally different from just two years ago. Artificial intelligence has moved from experimental technology to essential infrastructure, reshaping every aspect of how brands connect with consumers. As we reach the midpoint of the decade, the AI marketing trends emerging this year will define the competitive landscape for the remainder of the 2020s and beyond.

The era of the executive who simply delegates technology decisions is ending. In 2026, the leaders who will define their industries are the ones who build alongside AI, not the ones who wait for a briefing deck about it. Matt Britton, CEO of the AI-powered consumer intelligence platform Suzy and bestselling author of Generation AI, is among a rare breed of Fortune 500-serving executives who don't just talk about artificial intelligence on conference stages. He builds production software with it, every day, that is already being used by some of the world's largest brands.

The relationship between consumers and artificial intelligence has reached a tipping point. In 2026, we're witnessing the most significant transformation in consumer behavior since the advent of e-commerce. AI is no longer a futuristic concept—it's the invisible hand guiding millions of purchasing decisions, personalizing experiences, and fundamentally altering how people discover, evaluate, and buy products and services.

At CES 2026, one of the clearest signals across consumer AI was the emergence of unified life systems—platforms that treat health, finances, and behavior as interconnected variables rather than isolated domains.

The video excerpt tied to this article was captured during my Top 10 Consumer AI Trends of 2026 presentation in New York, where I argued that the next consumer operating system will not live on a phone screen. It will live across the body, the calendar, and the balance sheet.

AI is automating knowledge work fast. The edge now is human: problem framing, creativity, trust, and leadership. Here’s how to future-proof your career—Human by Design.

We truly live in amazing times. At a recent talk I gave in front of 5,000 real estate professional at the National Association of REALTORS® Conference, I showed a bespoke demo of the ability to turn a real estate listing into a custom song and music video.

AI is transforming real estate, but human trust, judgment, and negotiation aren’t going anywhere. Here’s what I shared at NAR NXT about the future of agents.

In my recent conversation with Rustam Dastoor, the EVP of Marketing and Communications for MasterCard in the Americas, I was reminded that timeless ideas in marketing don’t die—they evolve. The “Priceless” campaign, launched in 1997, remains one of the most enduring brand platforms in history. Yet what struck me most wasn’t its longevity—it was its continued relevance in a world defined by AI, data, and ever-shorter attention spans.

AI isn’t the enemy it’s the next evolution of learning. Matt Britton explains why banning AI from schools will harm tomorrow’s leaders and how business and education must unite to shape the future of work.

Matt Britton, CEO of Suzy and author of Generation AI, reveals how he built a 25,000-hour AI-powered customer intelligence system — without writing a single line of code. In this exclusive article, Britton explains how tools like Zapier, Browse AI, and GPT-4 transformed Suzy’s sales and marketing operations by turning Gong call transcripts into real-time insights, customer sentiment analysis, and automated marketing content. The result: a fully integrated, no-code AI engine that predicts churn, improves sales performance, and generates data-driven marketing assets — all powered by the authentic voice of the customer. This piece breaks down how CEOs and go-to-market leaders can design similar systems to drive growth, unlock hidden data, and compete in the age of AI automation.

Matt recently sat down with FOX News Cincinnati to discuss how AI is transforming the travel experience for everyday families. The segment offered a glimpse into what I call the Generation AI shift—where smart tools like ChatGPT are not just augmenting life, but powering it.

Artificial intelligence has moved out of the realm of science fiction and into the daily lives of millions of Americans. On June 25th, 2025, Matt Britton—AI expert, bestselling author of “Generation AI,” appeared on NBC News to discuss how AI is fundamentally changing the workplace, what jobs are most at risk, and how both adults and parents can future-proof themselves and their families in an era of constant technological evolution.

Discover how AI is transforming family travel, according to Suzy CEO and Generation AI author Matt Britton. Learn how Gen Alpha and tools like ChatGPT are redefining how we plan, book, and experience vacations.

Watch Matt Britton’s FOX 5 Atlanta interview on Generation AI—why Gen Alpha will grow up in a world defined by artificial intelligence, and what parents must do now to prepare. Explore key insights from his new book and the future of parenting in an AI-driven era.

“We’re not preparing kids for the future. They’re already living in it.”

That was one of the core ideas I shared on CNN This Morning while discussing my new book, Generation AI, and how this rapidly emerging technology is reshaping everything we thought we knew about parenting, education, work, and culture.

The message is simple: if you still think of AI as a trend—you’re already behind. For Generation Alpha, it’s their baseline. They’re growing up fluent in machine intelligence the way Millennials grew up fluent in the Internet.

Gen Alpha expert and author Matt Britton joins the 2025 CNBC CEO Council Summit to discuss thoughts from his new book “Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything.”

This morning’s appearance by Britton, author of Generation AI and CEO of Suzy, was part cultural reckoning, part parenting intervention, and part crash course in how artificial intelligence is reshaping what it means to grow up, raise kids, and stay human in a tech-saturated world.

Success in an AI-driven world isn’t about knowing how to solve a problem anymore.

It’s about knowing what problem is actually worth solving.

That shift in thinking—from execution to definition—isn’t just a philosophical nuance. It’s a professional wake-up call, especially for creatives like graphic designers, video editors, and digital artists who’ve built their careers on mastering tools and workflows that are now being rapidly absorbed by AI.

And yes, it’s happening faster than you think.

In a jam packed live interview with Segun Oduolowu, a Television Host, Entertainment Journalist, and Media Personality, at the NYC launch event for "Generation AI," author and thought leader Matt Britton delves into the transformative impact of artificial intelligence on Generation Alpha and beyond. Segun, currently the host of Boston Globe Today, guides the discussion in this episode of the podcast, titled "Adapting to AI: How Generation Alpha and Beyond Are Reshaping Our World," capturing the essence of a world being reshaped by technology and offering invaluable insights into the future.

The core parent, the core CMO of the household, the future CEO of the enterprise is millennials, and that's a big deal.