• Gen Alpha will never know a world without AI — and that changes everything.

• Personalization isn’t enough. Emotional resonance is the real differentiator.

• The middle of the talent market is disappearing. Go deep or go obsolete.

• Education must shift from memorization to meaning-making.

• AI is powerful — but without clear human guardrails, it’s dangerous.

• Start small. Solve real problems. Build with purpose.

Generation Goonie" perfectly captures what it meant to grow up Gen X — analog, unsupervised, and grounded in real-world connection. We weren’t raised on likes or location sharing. We learned independence on bikes, not apps. That upbringing gave us resilience most don’t credit us for — and in today’s hyper-digital world, that mindset is our edge.

Generation Beta won’t just grow up with smartphones — they’ll grow up with smart everything. AI won’t be a tool; it’ll be the default. From day one, their reality will be shaped by intelligent systems that learn them better than their parents do. For brands, that means the window to influence starts now — through the Millennial and Gen Z parents making decisions today. Ignore this shift, and you’ll wake up in five years wondering why your brand feels irrelevant.

Millennials weren’t just the first to log on — they were the first to live online. From AOL chatrooms to the first Facebook ads, they built the blueprint for digital life through trial and error. Now, as parents, they’re raising Gen Alpha — the first generation born into a world run by algorithms and AI. The stakes are higher. The tech is faster. And the responsibility? It’s personal. This isn’t about banning screens — it’s about teaching kids how to think critically, question everything, and stay human in a world that’s anything but analog.

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is reshaping how we work, communicate, and even think. As AI tools become an integral part of daily life, today's teens—part of the first truly AI-native generation—are growing up in an environment vastly different from any before. My upcoming book, Generation AI, explores this transformation and how parents can guide their children through an AI-powered future.

I recently sat down with KEY-TV Santa Barbara to discuss parenting in the age of AI, highlighting the risks, challenges, and opportunities that lie ahead.

As the world is pivoting towards a reliance on artificial intelligence, usage from individuals and companies are growing at an exponential rate.

People are often surprised at how prevalent it’s become, but it’s no surprise for the younger generation. AI is on its constant journey in development and Generation Alpha is joining them along for the ride.

Consumer trends expert Matt Britton joined ARC Seattle co-anchors Tyrah Majors and Steve McCarron to talk about Gen Alpha’s digital footprint and relationship with AI, which we’ll learn more about in his upcoming book, Generation A.I., coming out this May!

In a recent episode of the Tearsheet Podcast, Zach Miller, Tearsheet's Editor-in-Chief, sat down with Matt Britton, America's leading expert on the millennial generation and the CEO of Suzy, to explore the seismic shifts in financial services driven by automation, AI, and evolving consumer behaviors. This engaging discussion provides a comprehensive look into how younger generations, particularly Millennials and Gen Z, are navigating financial instability in a post-COVID world and the impact of digital transformation on traditional banking.

Join us in this compelling episode of the Marketers Debrief podcast, where we delve into the future of consumer engagement with marketing expert Matt Britton. Discover how the landscape is shifting from long-form content to the bite-sized, snackable media that audiences crave today. Learn about the transformative role of artificial intelligence in crafting personalized consumer experiences and how tools like Gong are revolutionizing B2B strategies by analyzing customer conversations for market insights. Matt Britton shares his expertise on the importance of building genuine emotional connections with consumers, focusing on delivering true value beyond storytelling.

In our conversation, we explore the cultural shift required within organizations to embrace AI, empowering teams to drive SEO, advertising, and product development. We also discuss the rising influence of Gen Z as decision-makers and the strategic flexibility needed in marketing budgets to link efforts directly to business outcomes. As CFOs increasingly evaluate marketing's impact on profitability, understanding these dynamics is crucial for securing vital resources. Don't miss this insightful discussion that offers a fresh perspective on navigating the evolving marketing landscape with AI and creativity at the forefront.

In this enlightening conversation, we sit down with Matt Britton, a luminary in the realm of marketing and author of "Youth Nation."

Matt, renowned for his insights into Generation Z and pioneering marketing strategies, shares his journey from founding the advertising powerhouse MRY to creating Suzy, an innovative AI-driven consumer insights platform.

Delving into the heart of marketing's future, Matt unveils how Suzy leverages AI to reshape brand engagement, offering a glimpse into the transformative potential of AI in understanding and connecting with the new consumer.

Join us as we explore the intersection of marketing and technology, shedding light on how AI is not just a tool but a pivotal force in crafting the narratives of tomorrow's brands.

Discover the transformative journey of Matt Britton and Suzy in the market research industry, as they embrace AI to revolutionize consumer insights. Learn how AI's integration into market research is reshaping business strategies and creating opportunities for brands to gain actionable insights. Gain expert insights from Matt Britton, a leading voice in leveraging AI for market research.

Unlock the secrets of forecasting market trends with our comprehensive guide. Dive deep into trendspotting techniques and learn how to drive innovation in your industry. Stay ahead of the curve and propel your business to new heights.

Dive into the heart of the AI revolution with Gen Z at its forefront. Understand how the newest generation is not just adapting, but pioneering the AI era, reshaping industries and defining the future of tech

Unlock the potential of AI and machine learning with our comprehensive blog on the future of these groundbreaking technologies. Discover how AI and ML are revolutionizing healthcare, finance, and manufacturing, empowering businesses to make data-driven decisions and streamline operations. Explore the ethical considerations and the immense possibilities that lie ahead. Join us on this exciting journey and stay ahead in the world of AI and ML.

Explore the indispensable role of generational expertise in today's business landscape. Dive into the unique characteristics of each generation, from the Silent Generation to Generation Z, and understand how their diverse values and behaviors impact market dynamics, shape effective communication strategies, and influence customer satisfaction. Harness the power of generational knowledge to drive your business growth.

At an age where most athletes are hanging up their sneakers Lebron James is still dominating on the basketball court as he begins his quest to reach the NBA finals tonight ... yet again.

Why is Lebron still relevant? Because he's figured out the secret sauce - experience and leadership

The next wave of innovation and disruption will be propelled ahead when Generation Z joins the workforce and is perfectly positioned to take use of the power of AI.

As Gen Z begins to enter the workforce, they are faced with a rapidly changing landscape due to the rise of artificial intelligence (AI). Many traditional career paths are being disrupted, and new opportunities are emerging that require different skill sets and ways of thinking.