The Global Millennial Impact | Live From Barcelona Spain
Live At SAP FKOM Conference | Barcelona Spain | January 2019
Matt delivered his largest keynote to date at the SAP FKOM Summit in Barcelona Spain. In this 30 minute comprehensive talk he deliver a global outlook on the impact of millennials on culture, society, and business.
TLDR: The tech-savvy nature and prioritization of experiences over possessions of millennials are driving changes in the way companies operate in the digital era, with a focus on personal branding, mobility options, and the importance of innovation and sophisticated platforms to avoid disruption.
1. 👥 Millennials are the first generation to grow up with the internet, and their tech-savvy nature will impact the way companies operate in the digital era.
2. 🔥 Burning Man is a unique festival where people disconnect from technology, embrace a cashless society, and pursue experiences as the new status symbol.
3. 📷 People in Russia are paying to take photos in grounded private jets as a new status symbol, similar to young people buying expensive ice cream to showcase on social media.
4. 📸 The Museum of Ice Cream and other shareable experiences are driving a resurgence in personal branding and travel.
5. 💼 Millennials prioritize experiences over possessions, leading to a rise in remote work and mobility options, micro apartments, and service vacation era companies like Glam Squad and Wag.
6. 👕 💻 Apparel and CPG companies are feeling the pressure to adapt to changing retail habits and the rise of brandless products, with subscription services and innovation being key to survival.
7. 💰 Companies must choose between luxury or value to drive growth in a market where the middle class is eroding and technology is causing differentiation.
8. 📈 Companies need sophisticated platforms to evolve their business and avoid disruption with the rise of 5G technology and the importance of first-party data.
@MattyB Wow! Thank you for the amazing insights at the EMEA South keynote. Experiences as the new status, disrupted TV, new brand associations, smart contacts... #FKOM2019 #sap #sapsuccessfactors pic.twitter.com/HXoQsScgzd
— Kristi Sanders (@KristiSanders9) January 16, 2019
Mind-blowing presentation delivered by @MattyB at #FKOM2019. And today I read this: https://t.co/2iIQDy3X91 Spot on!!! https://t.co/0HSinWIo9a
— Jose Valles (@JoseValles49) January 18, 2019
Your keynote @MattyB was just incredibly inspiring. #FKOM2019 https://t.co/3LN70XN6hG
— Faranak (@Faranak_) January 17, 2019
@MattyB
Wow, that was awesome speech!
— Abdullah Jafar (@Ayjafar) January 16, 2019