Learnings along the path towards $100MM ARR At Suzy
Suzy celebrates 6 years, highlighting the rarity of reaching Series D funding. Their success is attributed to customer focus, promoting women leaders, nurturing talent, merit-based promotions, organizational adaptability, firing toxic individuals, brand investment, consistent content creation, product improvement, hands-on involvement, transparency, data-driven decision-making, selective investors, and maintaining composure in challenging times.
Millennials Are No Longer Kids, They're Your Most Important Customers | Live From New York NY
With the oldest millennials now approaching 40 years old, this disruptive generation is no longer comprised of kids looking for video, games, pizza, and the next great selfie. Today’s millennials are the CFOs of the household, the CMOS of culture and soon to be CEOs of The Fortune 500.
The Global Millennial Impact | Live From Barcelona Spain
Matt delivered his largest keynote to date at the SAP FKOM Summit in Barcelona Spain. In this 30 minute comprehensive talk he deliver a global outlook on the impact of millennials on culture, society, and business.
Challenging the Highest Paid Person's Opinion with Data
Get ready to find out how millennials are slaying the HIPPO - the Highest Paid Person's Opinion - and driving businesses to become more data-driven. We dig into how decisions are often made on hunches and gut instincts, and not with data, and how the HIPPO is an equal opportunity destroyer. Hear about real-life examples of decisions made without data, such as the Bud Light bottle label and the Watermelon Oreo, and the consequences they faced as a result.
Interview w/ Ambition Today
Matt sat down with Kevin Siskar of ambition today to discuss Suzy and why brands need to become more consumer centric for the millennial generation
Meet Suzy: Crowd Intelligence Platform
A story on the launch of marketing intelligence software Suzy founded by entrepreneur Matt Britton
Digital 40 Over 40 2018
Matt Britton was named to the Campaign Magazine 40 Over 40 list of progressive digital marketers.
Why Matt Britton Is Getting Into AI
Ad Agency covers the launch of Suzy and Matt’s decision to transition from Agency world to the wonderful world of SaaS!
How social is driving the end of TV
TV will be a giant iPad on your wall
Lasting Legacies of the Millennial Generation | Live From New York, NY
ADTECH COMPANY SYSOMOS TAPPED MATT TO PAINT THE FUTURE OF THE CONSUMER FOR AN AUDIENCE OF BRANDS AND AGENCIES.
Millennials & Money: A Global Outlook
Oslo, Norway: Delivered to an audience of powerful International financiers as part of his European 2017 tour , Matt delivered a talk to make the audience rethink their approach to investing and looking for broader industry undercurrents
The Inevitable Extinction of Branding | Live From Chicago IL
Discover the captivating history of branding, its evolution, and the forces that led to its potential extinction in this intriguing episode. We promise an eye-opening journey as we discuss the significant role social media has played in shaping the way brands market themselves and the necessity for them to adapt in this ever-changing landscape. You won't want to miss this profound conversation on the past, present, and future of branding.
Most Impactful Millennial Trends
This was a classic rapid-fire presentation, with only 12 minutes to deliver 50+ slides in front of an audience of senior Fortune 500 marketing executives. Matt delivers an energetic review of the year most impact millennial trends and their future implications.
Amazon's Data-Led Renaissance
Matt talks to leaders in the consumer insights space at the TMRE Conference about the growing importance of data and programmatic targeting in a world where purchases of low involvement items continue to shift to Amazon.
The Class of 2025
Millennials & Hospitality
The Future Of Consumer | Live From Brooklyn NY
Matt speaks to a room of futurists, innovators, and social influencers about the future state of the consumers. In this fast paced session at the NANO World’s Fair, Matt explores everything from artificial intelligence, machine learning, drone deliveries, and predictive shopping.