The Art of Strategic Decision-Making with e.l.f. CMO Kory Marchisotto
Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant
Allegiant, a leader in travel and leisure, emphasizes customer experience with strategic partnerships and innovative business models. Executive VP and CMO, Scott DeAngelo, shares how the company stays consumer-centric through surveys, direct engagement, strategic sponsorships, and expansion into luxury travel and entertainment experiences like the Electronic Daisy Carnival.
Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group
Maria Weaver, president of Warner Music Experience (WMX) at Warner Music Group, discusses pioneering efforts to unite assets and artists, harness first-party data, expand revenue opportunities, and cultivate positivity in the latest podcast episode of The Speed of Culture. Weaver’s creative leadership has transformed the company, setting unprecedented industry standards with a focus on authentic artist-fan connections and brand collaborations.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP & CMO of Claire’s, discusses the brand’s 60-year history and initiatives like empowering Gen Zalpha and merging physical and digital strategies. She has driven remarkable results in omnichannel retail, fashion, and entertainment. At Rakuten, Marineau boosted brand awareness by 4.5 points and increased buyers by 10% through a Super Bowl campaign featuring Alicia Silverstone.
From Meaningful Storytelling to Measurable Success with Dana Marineau, Chief Marketing Officer at Rakuten
Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
PepsiCo and Frito-Lay prioritize consumer-centric operations. In an interview with Brett O’Brien, CMO of Frito-Lay North America, the focus on transparency, sports marketing, and evolving brand storytelling is highlighted. O’Brien's expertise in marketing iconic brands like Lay’s, Cheetos, and Gatorade is evident. The podcast also delves into Frito-Lay's approach in leveraging global events to engage consumers.
The Power of Brand with Adrienne Lofton, Vice President of Global Consumer Marketing at Google
In today’s episode of The Speed of Culture podcast, we sat down with Adrienne Lofton, vp of global consumer marketing at Google, to discuss her career journey and the power of brand in marketing. She also shares Google’s innovative culture, the fast-paced nature of the tech industry, and the importance of diversity and inclusion in the workplace.
The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media
Paris Hilton has evolved into an influential media personality and entrepreneur, shaping 11:11 Media's future. Krystal Hauserman, 11:11 Media's CMO, has played a key role in this transformation. They have successfully diversified the brand, achieving significant success in retail and entertainment. The discussion also covers the evolving creator-consumer landscape and future consumer engagement opportunities.
Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
Uber revolutionized ride-sharing and ventured into advertising. Mark Grether, Uber Advertising's vp and general manager, discusses its growth and engagement strategies. He has a strong background in digital disruption and assists companies in various sectors. Key takeaways include audience-centric advertising, talent nurturing, and unlocking advertising opportunities through first-party data on delivery and mobility sides.
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Barstool Sports, founded in 2003, has achieved remarkable 4,000% revenue and audience growth. CEO Erika Ayers, a digital innovation leader, has driven Barstool's success by embracing failure, scaling culture, focusing on authentic content, and adapting in the evolving media landscape. The company's distinctive cultural DNA remains intact amid its significant expansion.
Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven
In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial, shared insights into the future of digital banking. Ally's journey from traditional to digital banking coincided with the rise of the iPhone, attracting both tech-savvy youth and sophisticated older customers. Andrea discussed leveraging gaming for financial education and influencing college athletics. Despite challenges, Ally has excelled, serving 11 million customers with $138 billion in retail deposits.
Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start
Lara Balazs, an industry leader, shares her career insights in a podcast. She emphasizes branding, initiative, diverse experiences, mentorship, authentic leadership, balance, technological readiness, and resilience. Key takeaways include the enduring relevance of brand power, the importance of authenticity in business communication, the benefits of reverse mentoring and networking, and the transformation toward authentic and empathetic leadership led by women.
Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White
William White, Walmart's Chief Marketing Officer, shares valuable insights in a conversation about balancing tradition and innovation in marketing. He emphasizes the importance of curiosity and adaptability, emphasizing Walmart's focus on community engagement, trust-building, and innovative strategies for growth. The discussion also highlights the challenges and strategies faced during the pandemic.
The Speed of Culture Podcast: The Incredible Journey of Kofi Amoo-Gottfried to CMO of DoorDash
Kofi Amoo-Gottfried, DoorDash's CMO, shares his journey from Ghana to global marketing success. Embracing change and risk, he prioritizes support for restaurants and dashers. DoorDash empowers small businesses, expands internationally, and fine-tunes its ad platform. Kofi's story highlights the importance of curiosity, kindness, and resilience in business and life.