Challenging the Highest Paid Person's Opinion with Data

Live Keynote At TMRE Conference | Scottsdale AZ

Embracing Data-Driven Decisions and Injecting Humanity Back Into Business

In this keynote at the TMRE conference in Scottsdale AZ, Matt Britton discusses the impact of millennials on businesses and the consumer landscape. Here are ten things we learned from his talk:

1. Millennials are slaying the HIPPO - the Highest Paid Person's Opinion. This phenomenon often prevents businesses from becoming data-driven, as decisions are frequently made on gut instincts rather than data.

2. The American Dream is transforming, with millennials shifting from suburban housing to urban living. This change affects auto sales, home sales, and retail.

3. Companies like Uber, Glam Squad, and Wag are tapping into the new consumer trend of urban living and convenience.

4. Collaborative consumption is changing the power dynamics between consumers and companies, with platforms like Rent the Runway offering a new way of accessing products.

5. Brands need to think beyond traditional outlets like Walmart and Target and consider innovative ways to reach consumers.

6. Voice technology, such as Amazon Alexa, is changing the way people interact with brands.

7. The future of brands and marketing lies in listening to consumers and staying on top of trends.

8. On-demand consumer intelligence tools like Suzy can help businesses make data-driven decisions and avoid relying on assumptions.

9. Companies no longer need to depend on long-form market research, as they can now get quick and accurate feedback from their target audience.

10. The pace of disruption in the business landscape is increasing exponentially, with the average age of a company on the Fortune 500 dropping significantly. Companies that put consumers first are more likely to succeed in this rapidly changing environment.