consumer trends consumer trends

Challenging the Highest Paid Person's Opinion with Data

Get ready to find out how millennials are slaying the HIPPO - the Highest Paid Person's Opinion - and driving businesses to become more data-driven. We dig into how decisions are often made on hunches and gut instincts, and not with data, and how the HIPPO is an equal opportunity destroyer. Hear about real-life examples of decisions made without data, such as the Bud Light bottle label and the Watermelon Oreo, and the consequences they faced as a result.

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Interview w/ Ambition Today

Matt sat down with Kevin Siskar of ambition today to discuss Suzy and why brands need to become more consumer centric for the millennial generation

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Super Bowl 2025: Goodbye NBC. Hello NFL.

The reality is we want to watch the Super Bowl our way. We don’t care if it’s on NBC, ABC or CBS. We just want to watch the Super Bowl the way we watch our Netflix: On our Roku, Fire Stick, Apple Tv, iPhone & iPad. And we don’t want to have Cable to be able to watch it.

As our TV’s become more smart, and soon to be interactive and swipeable our TV’s home screen is going to go from this:

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Millennials & Money: A Global Outlook

Oslo, Norway:  Delivered to an audience of  powerful International financiers as part of his European 2017 tour , Matt delivered a talk to make the audience rethink their approach to investing and looking for broader industry undercurrents

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consumer trends consumer trends

The Inevitable Extinction of Branding | Live From Chicago IL

Discover the captivating history of branding, its evolution, and the forces that led to its potential extinction in this intriguing episode. We promise an eye-opening journey as we discuss the significant role social media has played in shaping the way brands market themselves and the necessity for them to adapt in this ever-changing landscape. You won't want to miss this profound conversation on the past, present, and future of branding.

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Most Impactful Millennial Trends

This was a classic rapid-fire presentation, with only 12 minutes to deliver 50+ slides in front of an audience of senior Fortune 500 marketing executives. Matt delivers an energetic review of the year most impact millennial trends and their future implications.

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