consumer trends consumer trends

Millennials Are Not Killing Business But They Are Forcing It To Adapt


For over two decades, Matt Britton has made his career by having his ear to the ground on what is happening on the sidewalks. With a belief that youth is not an age but an attitude, he thinks every business needs to realize that Millennials are going to be changing the world of business in unexpected ways. To learn more about this, Matt and I recently sat down to discuss the changes of being brought by a new generation of consumers.

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The Gen 2020 Y Brand Quadrant

In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:

  • Am I value OR am I luxury?

  • Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?

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Interview w/ Ambition Today

Matt sat down with Kevin Siskar of ambition today to discuss Suzy and why brands need to become more consumer centric for the millennial generation

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Millennials & Money: A Global Outlook

Oslo, Norway:  Delivered to an audience of  powerful International financiers as part of his European 2017 tour , Matt delivered a talk to make the audience rethink their approach to investing and looking for broader industry undercurrents

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consumer trends consumer trends

The Inevitable Extinction of Branding | Live From Chicago IL

Discover the captivating history of branding, its evolution, and the forces that led to its potential extinction in this intriguing episode. We promise an eye-opening journey as we discuss the significant role social media has played in shaping the way brands market themselves and the necessity for them to adapt in this ever-changing landscape. You won't want to miss this profound conversation on the past, present, and future of branding.

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Most Impactful Millennial Trends

This was a classic rapid-fire presentation, with only 12 minutes to deliver 50+ slides in front of an audience of senior Fortune 500 marketing executives. Matt delivers an energetic review of the year most impact millennial trends and their future implications.

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Amazon's Data-Led Renaissance

Matt talks to leaders in the consumer insights space at the TMRE Conference about the growing importance of data and programmatic targeting in a world where purchases of low involvement items continue to shift to Amazon.

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The Future Of Consumer | Live From Brooklyn NY

Matt speaks to a room of futurists, innovators, and social influencers about the future state of the consumers. In this fast paced session at the NANO World’s Fair, Matt explores everything from artificial intelligence, machine learning, drone deliveries, and predictive shopping.

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