In a recent episode of the "Speed of Culture" podcast, Ivan Dashkov, Head of Emerging Marketing Technology at Puma Group, shared insights on Puma's innovative ventures into VR, AR, and digital goods. Ivan discussed the collaboration with Meta to create the world's smallest gym, highlighting the potential of VR and AR in revolutionizing consumer experiences. He also emphasized Puma's balanced focus on style and performance, and the brand's successful digital activations on platforms like Roblox. Discover how Puma is navigating the future of digital marketing and engaging the next generation of consumers through cutting-edge technology and strategic partnerships.

In a recent episode of the "Speed of Culture" podcast, Mandy Rassi, SVP and CMO of Michael's Stores, shared her journey from Procter & Gamble to leading marketing at Michael's. Mandy discussed the evolving landscape of retail media, emphasizing the importance of consumer data and personalized marketing. She highlighted Michael's new purpose of fueling the joy of creativity, stressing the brand's role in promoting mental well-being through creative pursuits. Mandy also introduced MakerPlace, a platform supporting handmade goods and small businesses, reinforcing Michael's commitment to fostering creativity. Explore how Mandy's insights are shaping the future of retail and consumer engagement.

Discover how Alicia Tillman, CMO of Delta Airlines, leverages technology and storytelling to keep Delta culturally relevant and ahead of market trends. In this insightful blog post, explore her journey from American Express to Delta, her strategies for engaging Gen Z and Gen Alpha, and her vision for enhancing customer experiences through innovation. Learn valuable lessons on leadership, continuous learning, and building a lifestyle brand from one of the world’s most influential CMOs.

Discover how Monica McGurk, CEO of Tropicana Brand Group’s North American business unit, balances tradition and innovation to keep the beloved orange juice brand culturally relevant and ahead of market trends. In this insightful blog post, learn about Monica’s journey from a family farm to leading Tropicana, her strategies for sustaining innovation, and the importance of empathy and storytelling in leadership. Explore Tropicana’s approach to product and packaging innovation, and gain valuable takeaways for aspiring leaders.

In an era of unprecedented economic turbulence and rapid change, understanding personal finance is crucial. Nicole Lapin, a renowned financial expert and media personality, demystifies finance to empower individuals in taking control of their financial futures. In a recent episode of "The Speed of Culture" podcast, hosted by Matt Britton, CEO of Suzy, Nicole shared her journey and insights on financial literacy, entrepreneurship, and the evolving landscape of consumer finance. Discover how Nicole's innovative approach and practical advice are bridging financial literacy gaps and shaping the future of personal finance.

In this insightful interview, Lynn Teo, CMO of Northwestern Mutual, shares her expert strategies for engaging Gen Z. Discover how relevance, empathy, and innovative digital tactics are essential for building long-term brand loyalty. Learn from Lynn’s unique journey from the agency side to a leading role in financial services, and explore her blueprint for holistic financial planning and effective social media engagement.

Join Matt Britton on the "Speed of Culture" podcast as he sits down with Andrea Hopelain, GM and SVP of EA Sports. Discover how EA Sports is revolutionizing the gaming industry through innovative collaborations, interactive experiences, and cutting-edge technology. From launching custom Nike Air Max 90s in Madden to harnessing the power of AI for enhanced realism, Andrea shares her journey and vision for the future of sports entertainment. Learn valuable career advice and gain insights into the intersection of sports, entertainment, and technology. Don't miss this deep dive into the world of EA Sports and the future of gaming.

Discover the future of outdoor apparel in this engaging episode of the "Speed of Culture" podcast with Matt Britton. Join Sophie Bambuck, CMO of The North Face, as she shares insights on brand authenticity, innovation, and consumer engagement. Learn how The North Face blends performance and style, the role of athlete testing, and the importance of understanding consumer mindsets. Get inspired by Bambuck's journey from Nike to The North Face and her strategic vision for the brand's future.

In a recent episode of The Speed of Culture podcast, Patrick O'Toole, Chief Marketing Officer of Burger King, shares how the iconic brand is leveraging AI to enhance customer engagement. Discussing the innovative "Million Dollar Whopper Contest," O'Toole highlights how AI technology allows consumers to create and visualize their unique Whopper creations, boosting brand interaction. He also reflects on his extensive experience at PepsiCo and the importance of integrating digital transformation into core marketing strategies. For brands aiming to stay ahead in the digital age, O'Toole’s insights provide valuable guidance on utilizing AI, personalization, and data-driven marketing to drive growth and customer satisfaction.

In the latest episode of The Speed of Culture podcast, hosted by Matt Britton, Romina Rosado, Executive Vice President and GM of Streaming at Telemundo, shares her expertise on the evolving landscape of media and entertainment. Rosado delves into the unique characteristics of the U.S. Hispanic audience, the future of streaming, and strategic decisions shaping the industry. She discusses the importance of personalization, leveraging data to understand audience preferences, and the critical role of live and interactive content. For brands aiming to stay ahead in the digital age, Rosado’s insights offer valuable guidance on innovation, adaptability, and engaging diverse audiences.

In a recent episode of The Speed of Culture podcast, hosted by Matt Britton, CEO of Suzy, Christopher Thomas-Moore, Chief Digital Officer at Domino's Pizza, shares his insights on how brands can achieve significant breakthroughs by addressing customer tensions. With over 15 years of experience in e-commerce, digital marketing, and brand development, Thomas-Moore emphasizes the importance of understanding and alleviating customer pain points to create meaningful connections and improve customer experiences. He also discusses the role of AI, the importance of personalization, and how Domino's leverages digital marketing and social media to stay ahead in a rapidly evolving landscape. For brands looking to thrive in the digital age, this episode offers valuable lessons on innovation, adaptability, and the power of customer-centric strategies.

In a recent episode of The Speed of Culture podcast, Kory Marchisotto, CMO of e.l.f. Beauty, discusses the brand's disruptive ethos and consumer-centric strategies. Learn how e.l.f. leverages first-party data, embraces digital platforms like TikTok and Twitch, and maintains a strong commitment to values such as cruelty-free practices and fair trade certification. Discover the innovative approaches driving e.l.f.'s success and how the brand stays in lockstep with its community. Explore e.l.f.'s journey from digital native to Super Bowl advertiser and its future in the evolving beauty landscape.

In a recent episode of The Speed of Culture podcast, John Koller, Global CMO of Print Digital Subscriptions at HP, discusses the evolving landscape of marketing. With a diverse background in sports, gaming, and tech, John shares how HP is navigating the decline in traditional printing by leveraging its brand strength and exploring new opportunities in subscriptions and digital services. Discover how HP is using advanced technologies like AI to enhance marketing strategies and improve customer experiences. Learn about the future of HP's marketing efforts and the trends shaping the industry.

In a recent episode of The Speed of Culture podcast, Allyson Witherspoon, CMO of Nissan, discusses the evolving landscape of automotive marketing. She highlights the shift towards consumer-centric design, the transformative role of technology in vehicles, and the impact of digital transformation on marketing strategies. Allyson shares how Nissan is leveraging advanced technologies like AI and focusing on personalized, contextual marketing to meet the changing needs of consumers. Discover how Nissan is navigating the future of mobility and setting new standards in the automotive industry.

In a recent episode of The Speed of Culture podcast, Don McGuire, CMO of Qualcomm, discusses the transformative role of AI, the resurgence of the PC market, and Qualcomm’s strategic focus on automotive technology. Highlighting the shift from hardware to software-driven innovations, Don shares how Qualcomm is leveraging AI across various devices and emphasizes the importance of ethical AI and collaborative governance. Discover how Qualcomm is building a community around its Snapdragon brand and driving the future of digital experiences. Learn more about the evolving tech landscape and Qualcomm’s innovative strategies.

In a recent episode of The Speed of Culture podcast, Jon Steinlauf, Chief U.S. Advertising Sales Officer at Warner Bros. Discovery, discusses the evolving landscape of TV advertising. From the importance of targeting and addressability in streaming to the enduring role of sports in linear TV, Jon shares valuable insights on current trends and future directions. Learn how Warner Bros. Discovery is leveraging its extensive portfolio to create innovative advertising opportunities and navigate the rapidly changing media environment. Discover strategies for brands to thrive in this dynamic industry.

In a recent episode of The Speed of Culture podcast, Shelley Zalis, CEO of The Female Quotient, discusses her groundbreaking work in market research and her mission to achieve gender equality in the workplace. Shelley shares her journey from pioneering online research with OTX to founding The Female Quotient, a global community dedicated to closing the gender gap. Learn how Shelley's innovative strategies and passion for gender equality are transforming industries and empowering women worldwide. Discover actionable insights for leaders to foster inclusive workplaces and drive meaningful change.

In the latest episode of The Speed of Culture podcast, Noha Abdalla, Chief Marketing Officer of Choice Hotels, shares her expertise on leveraging data for personalized marketing and enhancing customer loyalty. Abdalla discusses the strategic priorities for Choice Hotels in 2024, including the launch of a new campaign featuring Keegan-Michael Key and addressing key consumer trends in travel. With a focus on guest experiences and innovative marketing strategies, Abdalla offers valuable insights for brands navigating the evolving landscape of the travel and hospitality industry.

In a recent episode of The Speed of Culture, Klarna's CMO David Sandstrom discussed the evolution of consumer payment preferences, the rise of buy now, pay later (BNPL) models, and the future of e-commerce. Drawing from his extensive experience in the agency world and his role at Klarna, David highlighted the shift towards alternative payment methods driven by younger generations wary of credit card debt. He also explored the integration of AI in personalized shopping experiences, positioning Klarna as a leader in the evolving digital landscape. Discover how Klarna's innovative approach is transforming the payment industry and what it means for consumers and merchants alike.