In a recent episode of the "Speed of Culture" podcast, Ivan Dashkov, Head of Emerging Marketing Technology at Puma Group, shared insights on Puma's innovative ventures into VR, AR, and digital goods. Ivan discussed the collaboration with Meta to create the world's smallest gym, highlighting the potential of VR and AR in revolutionizing consumer experiences. He also emphasized Puma's balanced focus on style and performance, and the brand's successful digital activations on platforms like Roblox. Discover how Puma is navigating the future of digital marketing and engaging the next generation of consumers through cutting-edge technology and strategic partnerships.

In a recent episode of the "Speed of Culture" podcast, Mandy Rassi, SVP and CMO of Michael's Stores, shared her journey from Procter & Gamble to leading marketing at Michael's. Mandy discussed the evolving landscape of retail media, emphasizing the importance of consumer data and personalized marketing. She highlighted Michael's new purpose of fueling the joy of creativity, stressing the brand's role in promoting mental well-being through creative pursuits. Mandy also introduced MakerPlace, a platform supporting handmade goods and small businesses, reinforcing Michael's commitment to fostering creativity. Explore how Mandy's insights are shaping the future of retail and consumer engagement.

Discover how Alicia Tillman, CMO of Delta Airlines, leverages technology and storytelling to keep Delta culturally relevant and ahead of market trends. In this insightful blog post, explore her journey from American Express to Delta, her strategies for engaging Gen Z and Gen Alpha, and her vision for enhancing customer experiences through innovation. Learn valuable lessons on leadership, continuous learning, and building a lifestyle brand from one of the world’s most influential CMOs.

Discover how Monica McGurk, CEO of Tropicana Brand Group’s North American business unit, balances tradition and innovation to keep the beloved orange juice brand culturally relevant and ahead of market trends. In this insightful blog post, learn about Monica’s journey from a family farm to leading Tropicana, her strategies for sustaining innovation, and the importance of empathy and storytelling in leadership. Explore Tropicana’s approach to product and packaging innovation, and gain valuable takeaways for aspiring leaders.

In an era of unprecedented economic turbulence and rapid change, understanding personal finance is crucial. Nicole Lapin, a renowned financial expert and media personality, demystifies finance to empower individuals in taking control of their financial futures. In a recent episode of "The Speed of Culture" podcast, hosted by Matt Britton, CEO of Suzy, Nicole shared her journey and insights on financial literacy, entrepreneurship, and the evolving landscape of consumer finance. Discover how Nicole's innovative approach and practical advice are bridging financial literacy gaps and shaping the future of personal finance.

In this insightful interview, Lynn Teo, CMO of Northwestern Mutual, shares her expert strategies for engaging Gen Z. Discover how relevance, empathy, and innovative digital tactics are essential for building long-term brand loyalty. Learn from Lynn’s unique journey from the agency side to a leading role in financial services, and explore her blueprint for holistic financial planning and effective social media engagement.

In a recent episode of The Speed of Culture podcast, Patrick O'Toole, Chief Marketing Officer of Burger King, shares how the iconic brand is leveraging AI to enhance customer engagement. Discussing the innovative "Million Dollar Whopper Contest," O'Toole highlights how AI technology allows consumers to create and visualize their unique Whopper creations, boosting brand interaction. He also reflects on his extensive experience at PepsiCo and the importance of integrating digital transformation into core marketing strategies. For brands aiming to stay ahead in the digital age, O'Toole’s insights provide valuable guidance on utilizing AI, personalization, and data-driven marketing to drive growth and customer satisfaction.

In a recent episode of The Speed of Culture podcast, Kory Marchisotto, CMO of e.l.f. Beauty, discusses the brand's disruptive ethos and consumer-centric strategies. Learn how e.l.f. leverages first-party data, embraces digital platforms like TikTok and Twitch, and maintains a strong commitment to values such as cruelty-free practices and fair trade certification. Discover the innovative approaches driving e.l.f.'s success and how the brand stays in lockstep with its community. Explore e.l.f.'s journey from digital native to Super Bowl advertiser and its future in the evolving beauty landscape.

In the latest episode of The Speed of Culture podcast, Noha Abdalla, Chief Marketing Officer of Choice Hotels, shares her expertise on leveraging data for personalized marketing and enhancing customer loyalty. Abdalla discusses the strategic priorities for Choice Hotels in 2024, including the launch of a new campaign featuring Keegan-Michael Key and addressing key consumer trends in travel. With a focus on guest experiences and innovative marketing strategies, Abdalla offers valuable insights for brands navigating the evolving landscape of the travel and hospitality industry.