Behind the Screens of Social Media with Taylor Lorenz, Technology Columnist at The Washington Post
Taylor Lorenz, Technology Columnist at The Washington Post, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Taylor delves into the themes of her book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. She also explores the rise of the modern personality-driven media landscape and the transformation of journalism in the digital era, sharing her views on today's leading social media platforms.
Reviving an Iconic Fashion Brand in Modern Retail with Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co.
Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co., joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Megan shares exclusive insights on rejuvenating an iconic brand like Abercrombie, traces the evolution of Hollister, and delves into the pivotal role that advocacy plays in not only boosting revenue but also cultivating devoted brand enthusiasts.
Winning in Sports and Entertainment with Blake Griffin and Ryan Kalil, Co-Founders of Mortal Media
Blake Griffin and Ryan Kalil, Co-Founders of Mortal Media, join Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They delve into the synergy of sports and business and share their inspiring journey from athletics to film production. Their story underscores their unwavering passion, discipline, and resilience in the face of criticism. Blake and Ryan also touch upon their early projects, including the remake of White Men Can't Jump, their exciting partnership with Sony Pictures, and their investment in Swaybox Studios.
From Landline to 5G: A Marketing Evolution with Angie Klein, President of Verizon Value
Angie Klein, President of Verizon Value, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Angie delves into Verizon’s success story, the significance of segment marketing, and the future of 5G.
Empowering 350 Million Unique Monthly Visitors with Jessica Jensen, Chief Marketing Officer at Indeed
Jessica Jensen, Chief Marketing Officer at Indeed, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Jessica offers insightful perspectives on the evolving job market, the use of AI, and the future of work.
Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America
Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the "what" and "why" of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.
Unveiling Moderna: A Journey of Science, Humanity, and Innovation with Chief Brand Officer, Kate Cronin
Kate Cronin, Chief Brand Officer at Moderna, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Kate sheds light on her career journey, the unique circumstances of building a brand story for a company already in the public eye, and the challenges of communicating complex scientific concepts to consumers.
Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant
Scott DeAngelo, Executive Vice President and CMO at Allegiant, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Scott shares Allegiant's consumer-centric business model, strategic partnerships, and top-tier events to ensure memorable moments and exclusive experiences for their passengers.
Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group
Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Maria shares her efforts to expand the company’s revenue opportunities outside of music, and drive culture by leveraging the authentic bond between artists and their fans.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP and Chief Marketing Officer at Claire’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand’s endearing term for Gen Z and Gen Alpha—and the importance of merging physical and digital to create a unique brand experience.
From Meaningful Storytelling to Measurable Success with Dana Marineau, Chief Marketing Officer at Rakuten
Dana Marineau, Chief Marketing Officer at Rakuten, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Dana shares her perspective on the evolution of digital marketing in the gaming industry, her team's role in transforming Rakuten's brand image, and their strategies for building brand awareness in a competitive market.
Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett’s focus on transparency in the food industry, the power of sports in driving brand awareness, the importance of growth and consumer-centricity in marketing.
The Power of Brand with Adrienne Lofton, Vice President of Global Consumer Marketing at Google
In today’s episode of The Speed of Culture podcast, we sat down with Adrienne Lofton, vp of global consumer marketing at Google, to discuss her career journey and the power of brand in marketing. She also shares Google’s innovative culture, the fast-paced nature of the tech industry, and the importance of diversity and inclusion in the workplace.
The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media
To dive deep into Paris Hilton’s extraordinary evolution into an inspirational brand figure for the younger generation and the exciting future of 11:11 Media, Suzy founder and CEO Matt Britton sat down with Krystal Hauserman, CMO of 11:11 Media, on the latest episode of The Speed of Culture podcast.
Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
Today, we are honored to sit down with Mark Grether, vp and general manager at Uber Advertising, to delve into the brand’s ascension as a powerhouse in the retail media network. Grether sits down Matt Britton for a deep dive into the world of Uber Advertising and its transformation into a dominant retail media network. Grether reveals how Uber Advertising harnesses first-party data to engage consumers, measure ROI and offers exciting advertising opportunities on both the delivery and mobility sides.
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
Dr. Marcus Collins, clinical assistant professor of marketing at the University of Michigan and best-selling author of For the Culture, joins Matt Britton again on a new episode of The Speed of Culture podcast to discuss the role of culture in our everyday lives and its impact on consumer behavior and brands.
Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
In the latest episode of The Speed of Culture podcast, Linda Lee joins Suzy founder and CEO Matt Britton to discuss her unconventional path from engineering to marketing, her invaluable experiences at Procter & Gamble and General Mills, and her deep insights into what it takes to solve complex problems and thrive in the fast-paced world of marketing.
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Barstool Sports has managed to successfully preserve and nurture its distinctive cultural DNA. At the forefront of this remarkable journey is Erika Ayers, CEO of Barstool Sports, who joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture to unveil the game-changing elements of a successful company expansion and shed light on the dynamic transformations within the media landscape.
Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven
In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
In this insightful podcast episode, Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, shares her journey from the advertising world to the digital banking realm. She provides an in-depth view of the transition of Ally Financial to a digital bank and the subsequent shifts in consumer behavior due to the launch of the iPhone and the COVID pandemic. The episode also delves into the intersection of gaming and financial literacy, exploring the potential of payment models and consumer behavior in esports. Furthermore, it explores the significant changes in NCAA athlete sponsorships and their anticipated impact on college athletics. Key discussions include monetizing Animal Crossing, building digital banks, and exploring the future of finance, gaming, and sports.