Navigating the Creative Journey: Insights from Mandy Rassi, CMO of Michael's Stores
In a recent episode of the "Speed of Culture" podcast, Mandy Rassi, SVP and CMO of Michael's Stores, shared her journey from Procter & Gamble to leading marketing at Michael's. Mandy discussed the evolving landscape of retail media, emphasizing the importance of consumer data and personalized marketing. She highlighted Michael's new purpose of fueling the joy of creativity, stressing the brand's role in promoting mental well-being through creative pursuits. Mandy also introduced MakerPlace, a platform supporting handmade goods and small businesses, reinforcing Michael's commitment to fostering creativity. Explore how Mandy's insights are shaping the future of retail and consumer engagement.
From Everest to Fashion: CMO Sophie Bambuck's Vision for The North Face on the Speed of Culture Podcast
Discover the future of outdoor apparel in this engaging episode of the "Speed of Culture" podcast with Matt Britton. Join Sophie Bambuck, CMO of The North Face, as she shares insights on brand authenticity, innovation, and consumer engagement. Learn how The North Face blends performance and style, the role of athlete testing, and the importance of understanding consumer mindsets. Get inspired by Bambuck's journey from Nike to The North Face and her strategic vision for the brand's future.
Embracing Disruption: Insights from Kory Marchisotto, CMO of e.l.f. Beauty
In a recent episode of The Speed of Culture podcast, Kory Marchisotto, CMO of e.l.f. Beauty, discusses the brand's disruptive ethos and consumer-centric strategies. Learn how e.l.f. leverages first-party data, embraces digital platforms like TikTok and Twitch, and maintains a strong commitment to values such as cruelty-free practices and fair trade certification. Discover the innovative approaches driving e.l.f.'s success and how the brand stays in lockstep with its community. Explore e.l.f.'s journey from digital native to Super Bowl advertiser and its future in the evolving beauty landscape.
Navigating the Evolving Consumer Payment Landscape: Insights from Klarna’s CMO, David Sandstrom
In a recent episode of The Speed of Culture, Klarna's CMO David Sandstrom discussed the evolution of consumer payment preferences, the rise of buy now, pay later (BNPL) models, and the future of e-commerce. Drawing from his extensive experience in the agency world and his role at Klarna, David highlighted the shift towards alternative payment methods driven by younger generations wary of credit card debt. He also explored the integration of AI in personalized shopping experiences, positioning Klarna as a leader in the evolving digital landscape. Discover how Klarna's innovative approach is transforming the payment industry and what it means for consumers and merchants alike.
The Future of Work and Self-Satisfaction: Insights from Kevin Moffitt, President of Office Depot and OfficeMax
In the latest episode of The Speed of Culture podcast, Matt Britton, CEO of Suzy, sits down with Kevin Moffitt, President of Office Depot and OfficeMax, to discuss the future of work, self-satisfaction, and the innovative strategies driving business success. Kevin shares insights from his 20+ years in omni-channel and e-commerce management, highlighting the importance of self-satisfaction and wellness in the workplace. He also discusses the 'Imagine Success' podcast series, which showcases inspirational stories of small business owners and entrepreneurs. Learn how Office Depot and OfficeMax are adapting to changing consumer behavior, leveraging technology, and investing in employee well-being and sustainability. Tune in to discover how these strategies are helping the company thrive in a rapidly evolving landscape.
Insights from Target's EVP Rick Gomez On The Evolution and Strategies Of A Transformative Brand
In a recent episode of The Speed of Culture podcast, Matt Britton interviews Rick Gomez, Executive Vice President and Chief Financial Officer at Target. Rick shares key insights into Target's brand evolution, emphasizing the importance of consumer-centricity, brand management, and flexibility in today's dynamic retail landscape. Discover how Target is leveraging first-party data, adapting to economic shifts, and embracing wellness trends to stay ahead in the market. Tune in to learn about Target's innovative strategies, upcoming initiatives, and Rick's leadership journey. Listen now on your favorite podcast platform.
Reviving an Iconic Fashion Brand in Modern Retail with Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co.
Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co., joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Megan shares exclusive insights on rejuvenating an iconic brand like Abercrombie, traces the evolution of Hollister, and delves into the pivotal role that advocacy plays in not only boosting revenue but also cultivating devoted brand enthusiasts.
Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America
Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the "what" and "why" of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP and Chief Marketing Officer at Claire’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand’s endearing term for Gen Z and Gen Alpha—and the importance of merging physical and digital to create a unique brand experience.
Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
Today, we are honored to sit down with Mark Grether, vp and general manager at Uber Advertising, to delve into the brand’s ascension as a powerhouse in the retail media network. Grether sits down Matt Britton for a deep dive into the world of Uber Advertising and its transformation into a dominant retail media network. Grether reveals how Uber Advertising harnesses first-party data to engage consumers, measure ROI and offers exciting advertising opportunities on both the delivery and mobility sides.
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
Dr. Marcus Collins, clinical assistant professor of marketing at the University of Michigan and best-selling author of For the Culture, joins Matt Britton again on a new episode of The Speed of Culture podcast to discuss the role of culture in our everyday lives and its impact on consumer behavior and brands.
Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
In the latest episode of The Speed of Culture podcast, Linda Lee joins Suzy founder and CEO Matt Britton to discuss her unconventional path from engineering to marketing, her invaluable experiences at Procter & Gamble and General Mills, and her deep insights into what it takes to solve complex problems and thrive in the fast-paced world of marketing.
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Barstool Sports has managed to successfully preserve and nurture its distinctive cultural DNA. At the forefront of this remarkable journey is Erika Ayers, CEO of Barstool Sports, who joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture to unveil the game-changing elements of a successful company expansion and shed light on the dynamic transformations within the media landscape.
Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven
In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
In this insightful podcast episode, Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, shares her journey from the advertising world to the digital banking realm. She provides an in-depth view of the transition of Ally Financial to a digital bank and the subsequent shifts in consumer behavior due to the launch of the iPhone and the COVID pandemic. The episode also delves into the intersection of gaming and financial literacy, exploring the potential of payment models and consumer behavior in esports. Furthermore, it explores the significant changes in NCAA athlete sponsorships and their anticipated impact on college athletics. Key discussions include monetizing Animal Crossing, building digital banks, and exploring the future of finance, gaming, and sports.
Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start
In this enlightening episode, we dive into the riveting career journey of Lara Balazs, the Chief Marketing Officer at Intuit. Lara shares valuable insights drawn from her experiences at prestigious brands like GAP, Nike, Visa, and Amazon, culminating in her current role at Into It. The discussion delves into her innovative strategies in tackling recessions, the evolving landscape of branding, and the importance of seizing initiative in the face of elusive opportunities. As a high-ranking female executive, Lara sheds light on her career transition, her unique approach to balancing various roles, and her thoughts on the future impact of generative AI and blockchain in marketing. Listen in for an inspiring masterclass in marketing, leadership, and overcoming adversity.
Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White
Discover the secrets behind balancing heritage and innovation at one of the world's most iconic brands, as we chat with William White, Chief Marketing Officer at Walmart. William takes us on his journey from aspiring rock star to marketing mogul, offering invaluable lessons on curiosity, understanding consumer trends, and navigating complex corporate landscapes. Don't miss the chance to learn from one of the best in marketing leadership!
Adapting to Culture to Drive Brand Success With Daniel Cherry III, SVP & General Manager at Adidas
Daniel Cherry III, svp and general manager at Adidas joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Cherry III shares his insights on building brand success, creating positive change for consumers and the importance of understanding cultural changes.
Building a Health System With Purpose and Empathy With Walgreens CMO Linh Peters
In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide health care access, support and guidance to people in underserved communities.
How e.l.f. Beauty Became a Gen Z Darling With Chief Digital Officer Ekta Chopra on What It Takes To Get To # 1
In the latest episode of The Speed of Culture podcast, Ekta Chopra, chief digital officer at e.l.f. Beauty, sits down with Suzy founder and CEO Matt Britton to discuss the brand’s unique strategy around digital experiences and innovative consumer trends.