Innovating Sound: Insights from Deirdre Findlay on The Speed of Culture Podcast
Explore Deirdre Findlay's journey from finance to Chief Commercial Officer at Sonos on "The Speed of Culture" podcast. Discover how Sonos is revolutionizing audio with their first headphones, Sonos Ace, and the strategic marketing behind their launch. Learn about Deirdre's career growth, the importance of company culture, and Sonos' focus on best-in-class sound quality and design.
Revolutionizing Membership: Insights from Mary Ellen Jelenek on The Speed of Culture Podcast
Discover how American Express is transforming from a payments company to a lifestyle brand with Mary Ellen Jelenek, SVP of Global Brand Marketing and Sponsorships, on "The Speed of Culture" podcast. Learn about the evolution of Amex, from traveler's checks to premium experiences, and how the brand leverages data to drive customer engagement. Explore the importance of live sports, the power of exclusive events, and the future of AR/VR in enhancing customer experiences. Stay ahead in the dynamic world of marketing with these insights.
The Golden Age of Marketing: Insights from Vineet Mehra, CMO at Chime
In the latest episode of "The Speed of Culture" podcast, Matt Britton, CEO of Suzy, chats with Vineet Mehra, Chief Marketing Officer at Chime and one of Forbes' Top 50 Entrepreneurial CMOs. Dive into the golden age of marketing, where real-time customer insights, AI, and advanced measurement tools are revolutionizing the industry. Discover how Vineet transitioned from traditional CPG companies to tech startups, the importance of balancing brand building with direct response, and Chime's innovative approach to financial services. Learn why now is the best time to be a marketer and how to thrive in this dynamic landscape.
Exploring the Future of Marketing Technology with Ivan Dashkov: Puma's Journey into VR and Digital Goods
In a recent episode of the "Speed of Culture" podcast, Ivan Dashkov, Head of Emerging Marketing Technology at Puma Group, shared insights on Puma's innovative ventures into VR, AR, and digital goods. Ivan discussed the collaboration with Meta to create the world's smallest gym, highlighting the potential of VR and AR in revolutionizing consumer experiences. He also emphasized Puma's balanced focus on style and performance, and the brand's successful digital activations on platforms like Roblox. Discover how Puma is navigating the future of digital marketing and engaging the next generation of consumers through cutting-edge technology and strategic partnerships.
Navigating the Creative Journey: Insights from Mandy Rassi, CMO of Michael's Stores
In a recent episode of the "Speed of Culture" podcast, Mandy Rassi, SVP and CMO of Michael's Stores, shared her journey from Procter & Gamble to leading marketing at Michael's. Mandy discussed the evolving landscape of retail media, emphasizing the importance of consumer data and personalized marketing. She highlighted Michael's new purpose of fueling the joy of creativity, stressing the brand's role in promoting mental well-being through creative pursuits. Mandy also introduced MakerPlace, a platform supporting handmade goods and small businesses, reinforcing Michael's commitment to fostering creativity. Explore how Mandy's insights are shaping the future of retail and consumer engagement.
Alicia Tillman, CMO of Delta Airlines: Navigating the Intersection of Technology & Storytelling
Discover how Alicia Tillman, CMO of Delta Airlines, leverages technology and storytelling to keep Delta culturally relevant and ahead of market trends. In this insightful blog post, explore her journey from American Express to Delta, her strategies for engaging Gen Z and Gen Alpha, and her vision for enhancing customer experiences through innovation. Learn valuable lessons on leadership, continuous learning, and building a lifestyle brand from one of the world’s most influential CMOs.
How Music and Investing Work Together With DJ Mick Batyske
In this episode of The Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Mick Batyske—DJ, investor, adviser and speaker at MICK—to discuss how Batyske created a meaningful network through music, current and future music trends, and what investing and music have in common.