Tech, Entertainment, Media, Travel, Gaming, Retail, Fashion Matt Britton Tech, Entertainment, Media, Travel, Gaming, Retail, Fashion Matt Britton

Navigating the Intersection of Creativity and Commerce: Insights from Dmitri Siegel on The Speed of Culture Podcast

Explore the dynamic interplay between creativity and commerce with Dmitri Siegel, Chief Creative Brand and Digital Officer at Urban Outfitters, on "The Speed of Culture" podcast. Dmitri shares his journey through the evolving landscape of retail and marketing, highlighting the importance of balancing creativity with strategic business planning. Key insights include the shift from performance marketing to AI-driven strategies, leveraging real-life experiences for digital engagement, and aligning brand values with business practices.

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Tech, Entertainment, Media, Travel, Gaming Matt Britton Tech, Entertainment, Media, Travel, Gaming Matt Britton

Unpacking the Evolution of XBox & Gaming: Insights from Corp Dametra Johnson-Marletti’s Journey at Microsoft

Discover the transformative journey of Microsoft's gaming division with insights from Dametra Johnson-Marletti, Corporate VP of Gaming Consumer Sales. In our latest podcast episode on "The Speed of Culture," Dametra discusses the evolution of Xbox, the importance of a unified company culture under Satya Nadella, and the future of gaming with AI and cloud technology. Learn how Microsoft's "Xbox Everywhere" initiative is revolutionizing gamer experiences and why diversity and accessibility are central to their strategy. Tune in for a deep dive into the future of gaming and the innovative strategies driving Microsoft's success.

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Tech, Entertainment, Media, Travel Matt Britton Tech, Entertainment, Media, Travel Matt Britton

Airbnb’s Ultimate Destination: Exploring Extraordinary Experiences with Global Head of Marketing Hiroki Asai

In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's exciting new Icons category.

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The Golden Age of Marketing: Insights from Vineet Mehra, CMO at Chime

In the latest episode of "The Speed of Culture" podcast, Matt Britton, CEO of Suzy, chats with Vineet Mehra, Chief Marketing Officer at Chime and one of Forbes' Top 50 Entrepreneurial CMOs. Dive into the golden age of marketing, where real-time customer insights, AI, and advanced measurement tools are revolutionizing the industry. Discover how Vineet transitioned from traditional CPG companies to tech startups, the importance of balancing brand building with direct response, and Chime's innovative approach to financial services. Learn why now is the best time to be a marketer and how to thrive in this dynamic landscape.

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Travel, Hospitality, Airline Matt Britton Travel, Hospitality, Airline Matt Britton

Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant

Scott DeAngelo, Executive Vice President and CMO at Allegiant, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Scott shares Allegiant's consumer-centric business model, strategic partnerships, and top-tier events to ensure memorable moments and exclusive experiences for their passengers.

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Tech, Music, Entertainment Matt Britton Tech, Music, Entertainment Matt Britton

Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group

Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Maria shares her efforts to expand the company’s revenue opportunities outside of music, and drive culture by leveraging the authentic bond between artists and their fans.

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Apparel, Retail, Fashion Matt Britton Apparel, Retail, Fashion Matt Britton

Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s

Kristin Patrick, EVP and Chief Marketing Officer at Claire’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand’s endearing term for Gen Z and Gen Alpha—and the importance of merging physical and digital to create a unique brand experience.

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Tech, eCommerce Matt Britton Tech, eCommerce Matt Britton

From Meaningful Storytelling to Measurable Success with Dana Marineau, Chief Marketing Officer at Rakuten

Dana Marineau, Chief Marketing Officer at Rakuten, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Dana shares her perspective on the evolution of digital marketing in the gaming industry, her team's role in transforming Rakuten's brand image, and their strategies for building brand awareness in a competitive market.

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CPG, Food & Beverage Matt Britton CPG, Food & Beverage Matt Britton

Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America

Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett’s focus on transparency in the food industry, the power of sports in driving brand awareness, the importance of growth and consumer-centricity in marketing.

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Tech, Media Matt Britton Tech, Media Matt Britton

The Power of Brand with Adrienne Lofton, Vice President of Global Consumer Marketing at Google

In today’s episode of The Speed of Culture podcast, we sat down with Adrienne Lofton, vp of global consumer marketing at Google, to discuss her career journey and the power of brand in marketing. She also shares Google’s innovative culture, the fast-paced nature of the tech industry, and the importance of diversity and inclusion in the workplace.

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Entertainment, Media, eCommerce Matt Britton Entertainment, Media, eCommerce Matt Britton

The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media

To dive deep into Paris Hilton’s extraordinary evolution into an inspirational brand figure for the younger generation and the exciting future of 11:11 Media, Suzy founder and CEO Matt Britton sat down with Krystal Hauserman, CMO of 11:11 Media, on the latest episode of The Speed of Culture podcast.

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Tech, Travel, Media Matt Britton Tech, Travel, Media Matt Britton

Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising

Today, we are honored to sit down with Mark Grether, vp and general manager at Uber Advertising, to delve into the brand’s ascension as a powerhouse in the retail media network. Grether sits down Matt Britton for a deep dive into the world of Uber Advertising and its transformation into a dominant retail media network. Grether reveals how Uber Advertising harnesses first-party data to engage consumers, measure ROI and offers exciting advertising opportunities on both the delivery and mobility sides.

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Media, Entertainment, Advertising Matt Britton Media, Entertainment, Advertising Matt Britton

At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan

Dr. Marcus Collins, clinical assistant professor of marketing at the University of Michigan and best-selling author of For the Culture, joins Matt Britton again on a new episode of The Speed of Culture podcast to discuss the role of culture in our everyday lives and its impact on consumer behavior and brands.

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Food & Beverage, Retail Matt Britton Food & Beverage, Retail Matt Britton

Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company

In the latest episode of The Speed of Culture podcast, Linda Lee joins Suzy founder and CEO Matt Britton to discuss her unconventional path from engineering to marketing, her invaluable experiences at Procter & Gamble and General Mills, and her deep insights into what it takes to solve complex problems and thrive in the fast-paced world of marketing.

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Media, Entertainment, Tech Matt Britton Media, Entertainment, Tech Matt Britton

The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success

Barstool Sports has managed to successfully preserve and nurture its distinctive cultural DNA. At the forefront of this remarkable journey is Erika Ayers, CEO of Barstool Sports, who joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture to unveil the game-changing elements of a successful company expansion and shed light on the dynamic transformations within the media landscape.

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Financial Services Matt Britton Financial Services Matt Britton

Finance Marketing Strategies to Bank On with Tyrrell Schmidt, CMO at TD Bank

In this episode of the Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Tyrrell Schmidt, CMO at TD Bank, to discuss how TD Bank keeps its promise to be “America’s Most Convenient Bank” across generations, the brand’s omnichannel experience for millennials and the importance of leveraging customer insights.

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Fashion, Apparel, Retail Matt Britton Fashion, Apparel, Retail Matt Britton

Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic

In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.

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Tech, Media, Entertainment, eCommerce, Influencer Matt Britton Tech, Media, Entertainment, eCommerce, Influencer Matt Britton

TikTok’s Sofia Hernandez On Why Comunity Commerce Is The Future

In today’s inaugural episode of The Speed of Culture, a part of the Adweek Podcast Network, Suzy founder and CEO Matt Britton talks with Sofia Hernandez, Global Head of Business Marketing at TikTok about her own personal journey and how that factors into the global phenomenon that is TikTok. Sofia shares why her love of people and mentorship is the very foundation of her success.

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