The Golden Age of Marketing: Insights from Vineet Mehra, CMO at Chime
In the latest episode of "The Speed of Culture" podcast, Matt Britton, CEO of Suzy, chats with Vineet Mehra, Chief Marketing Officer at Chime and one of Forbes' Top 50 Entrepreneurial CMOs. Dive into the golden age of marketing, where real-time customer insights, AI, and advanced measurement tools are revolutionizing the industry. Discover how Vineet transitioned from traditional CPG companies to tech startups, the importance of balancing brand building with direct response, and Chime's innovative approach to financial services. Learn why now is the best time to be a marketer and how to thrive in this dynamic landscape.
Alicia Tillman, CMO of Delta Airlines: Navigating the Intersection of Technology & Storytelling
Discover how Alicia Tillman, CMO of Delta Airlines, leverages technology and storytelling to keep Delta culturally relevant and ahead of market trends. In this insightful blog post, explore her journey from American Express to Delta, her strategies for engaging Gen Z and Gen Alpha, and her vision for enhancing customer experiences through innovation. Learn valuable lessons on leadership, continuous learning, and building a lifestyle brand from one of the world’s most influential CMOs.
Embracing Cultural Relevance and Sustained Innovation: Insights from Monica McGurk, CEO of Tropicana
Discover how Monica McGurk, CEO of Tropicana Brand Group’s North American business unit, balances tradition and innovation to keep the beloved orange juice brand culturally relevant and ahead of market trends. In this insightful blog post, learn about Monica’s journey from a family farm to leading Tropicana, her strategies for sustaining innovation, and the importance of empathy and storytelling in leadership. Explore Tropicana’s approach to product and packaging innovation, and gain valuable takeaways for aspiring leaders.
Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America
Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the "what" and "why" of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.
From Meaningful Storytelling to Measurable Success with Dana Marineau, Chief Marketing Officer at Rakuten
Dana Marineau, Chief Marketing Officer at Rakuten, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Dana shares her perspective on the evolution of digital marketing in the gaming industry, her team's role in transforming Rakuten's brand image, and their strategies for building brand awareness in a competitive market.
Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett’s focus on transparency in the food industry, the power of sports in driving brand awareness, the importance of growth and consumer-centricity in marketing.
The Power of Brand with Adrienne Lofton, Vice President of Global Consumer Marketing at Google
In today’s episode of The Speed of Culture podcast, we sat down with Adrienne Lofton, vp of global consumer marketing at Google, to discuss her career journey and the power of brand in marketing. She also shares Google’s innovative culture, the fast-paced nature of the tech industry, and the importance of diversity and inclusion in the workplace.
The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media
To dive deep into Paris Hilton’s extraordinary evolution into an inspirational brand figure for the younger generation and the exciting future of 11:11 Media, Suzy founder and CEO Matt Britton sat down with Krystal Hauserman, CMO of 11:11 Media, on the latest episode of The Speed of Culture podcast.
Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
Today, we are honored to sit down with Mark Grether, vp and general manager at Uber Advertising, to delve into the brand’s ascension as a powerhouse in the retail media network. Grether sits down Matt Britton for a deep dive into the world of Uber Advertising and its transformation into a dominant retail media network. Grether reveals how Uber Advertising harnesses first-party data to engage consumers, measure ROI and offers exciting advertising opportunities on both the delivery and mobility sides.
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
Dr. Marcus Collins, clinical assistant professor of marketing at the University of Michigan and best-selling author of For the Culture, joins Matt Britton again on a new episode of The Speed of Culture podcast to discuss the role of culture in our everyday lives and its impact on consumer behavior and brands.
Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
In the latest episode of The Speed of Culture podcast, Linda Lee joins Suzy founder and CEO Matt Britton to discuss her unconventional path from engineering to marketing, her invaluable experiences at Procter & Gamble and General Mills, and her deep insights into what it takes to solve complex problems and thrive in the fast-paced world of marketing.
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Barstool Sports has managed to successfully preserve and nurture its distinctive cultural DNA. At the forefront of this remarkable journey is Erika Ayers, CEO of Barstool Sports, who joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture to unveil the game-changing elements of a successful company expansion and shed light on the dynamic transformations within the media landscape.
Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven
In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
In this insightful podcast episode, Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, shares her journey from the advertising world to the digital banking realm. She provides an in-depth view of the transition of Ally Financial to a digital bank and the subsequent shifts in consumer behavior due to the launch of the iPhone and the COVID pandemic. The episode also delves into the intersection of gaming and financial literacy, exploring the potential of payment models and consumer behavior in esports. Furthermore, it explores the significant changes in NCAA athlete sponsorships and their anticipated impact on college athletics. Key discussions include monetizing Animal Crossing, building digital banks, and exploring the future of finance, gaming, and sports.
Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start
In this enlightening episode, we dive into the riveting career journey of Lara Balazs, the Chief Marketing Officer at Intuit. Lara shares valuable insights drawn from her experiences at prestigious brands like GAP, Nike, Visa, and Amazon, culminating in her current role at Into It. The discussion delves into her innovative strategies in tackling recessions, the evolving landscape of branding, and the importance of seizing initiative in the face of elusive opportunities. As a high-ranking female executive, Lara sheds light on her career transition, her unique approach to balancing various roles, and her thoughts on the future impact of generative AI and blockchain in marketing. Listen in for an inspiring masterclass in marketing, leadership, and overcoming adversity.
Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White
Discover the secrets behind balancing heritage and innovation at one of the world's most iconic brands, as we chat with William White, Chief Marketing Officer at Walmart. William takes us on his journey from aspiring rock star to marketing mogul, offering invaluable lessons on curiosity, understanding consumer trends, and navigating complex corporate landscapes. Don't miss the chance to learn from one of the best in marketing leadership!
The Speed of Culture Podcast: The Incredible Journey of Kofi Amoo-Gottfried to CMO of DoorDash
Kofi Amoo-Gottfried, the Chief Marketing Officer at DoorDash, shared his incredible journey from growing up in Ghana to becoming a key figure in the marketing world. In this inspiring conversation, Kofi discusses the importance of understanding people and their behaviors, taking risks, and navigating change to build a successful business.
The Intimacy of Data With Tariq Hassan Chief Marketing Officer Of McDonald's
Hassan joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to dive deep into how the evolution of technology has changed his role as a marketer over time, how data actually allows marketers to leverage a more human approach, and how to create a relatable and meaningful brand.
Inspiring Greatness Through Beauty, Confidence, and Well-Being with Esi Eggleston Bracey, CEO of Unilever Personal Care, N.A.
Esi Eggleston Bracey, president of Unilever USA and CEO of Unilever Personal Care in North America, joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive deep into Bracey’s inspiring career journey and share mantras to achieve success including being yourself, helping people and creating value for your enterprise.
Building a Health System With Purpose and Empathy With Walgreens CMO Linh Peters
In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide health care access, support and guidance to people in underserved communities.