Embracing Cultural Relevance and Sustained Innovation: Insights from Monica McGurk, CEO of Tropicana
Discover how Monica McGurk, CEO of Tropicana Brand Group’s North American business unit, balances tradition and innovation to keep the beloved orange juice brand culturally relevant and ahead of market trends. In this insightful blog post, learn about Monica’s journey from a family farm to leading Tropicana, her strategies for sustaining innovation, and the importance of empathy and storytelling in leadership. Explore Tropicana’s approach to product and packaging innovation, and gain valuable takeaways for aspiring leaders.
Navigating Financial Literacy and Empowerment: Insights from Nicole Lapin
In an era of unprecedented economic turbulence and rapid change, understanding personal finance is crucial. Nicole Lapin, a renowned financial expert and media personality, demystifies finance to empower individuals in taking control of their financial futures. In a recent episode of "The Speed of Culture" podcast, hosted by Matt Britton, CEO of Suzy, Nicole shared her journey and insights on financial literacy, entrepreneurship, and the evolving landscape of consumer finance. Discover how Nicole's innovative approach and practical advice are bridging financial literacy gaps and shaping the future of personal finance.
Captivating Gen Z: Lynn Teo, CMO of Northwestern Mutual, Shares Her Blueprint for Building Long-Term Brand Loyalty
In this insightful interview, Lynn Teo, CMO of Northwestern Mutual, shares her expert strategies for engaging Gen Z. Discover how relevance, empathy, and innovative digital tactics are essential for building long-term brand loyalty. Learn from Lynn’s unique journey from the agency side to a leading role in financial services, and explore her blueprint for holistic financial planning and effective social media engagement.
Winning in Sports and Entertainment with Blake Griffin and Ryan Kalil, Co-Founders of Mortal Media
Blake Griffin and Ryan Kalil, Co-Founders of Mortal Media, join Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They delve into the synergy of sports and business and share their inspiring journey from athletics to film production. Their story underscores their unwavering passion, discipline, and resilience in the face of criticism. Blake and Ryan also touch upon their early projects, including the remake of White Men Can't Jump, their exciting partnership with Sony Pictures, and their investment in Swaybox Studios.
From Landline to 5G: A Marketing Evolution with Angie Klein, President of Verizon Value
Angie Klein, President of Verizon Value, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Angie delves into Verizon’s success story, the significance of segment marketing, and the future of 5G.
Empowering 350 Million Unique Monthly Visitors with Jessica Jensen, Chief Marketing Officer at Indeed
Jessica Jensen, Chief Marketing Officer at Indeed, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Jessica offers insightful perspectives on the evolving job market, the use of AI, and the future of work.
Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America
Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the "what" and "why" of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.
How YouTube Drives the Creator Economy With Adam Stewart, Vice President of Sales at Google and YouTube
On today’s episode of The Speed of Culture, vice president of sales at Google and YouTube Adam Stewart, joins our host Suzy founder and CEO Matt Britton. They discuss YouTube and Google’s role in the creator economy and what opportunities it brings creators, advertisers, merchants and users.
GoGo Squeeze CMO Mark Edmonson On Scaling a CPG Brand in 2023 and Beyond
In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ.
How Cadillac Wins at Brand Marketing With CMO Melissa Grady Dias
The auto industry is famous for relying on history and tradition. But in today’s world, that alone might not be enough to appeal to new generations and thrive as a business. For that reason, iconic brands like Cadillac put in a lot of effort to take that nostalgia and power from the past and propel it into the future. To understand what the company is doing to drive those efforts, we invited Melissa Grady Dias, the chief marketing officer at Cadillac.
Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic
In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.
Communicating Efficiently While Disrupting a Legacy Industry With Jim VandeHei, Co-Founder and CEO of Axios
In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees.