I is no longer just a tech trend—it’s reshaping careers, parenting, and culture at large. In this blog, Matt Britton breaks down on NBC News NOW why the fear of job loss and the challenge of raising kids in an AI-powered world have become household conversations, and what we must do to adapt. Based on his book Generation AI, this is your guide to navigating the future of work, education, and consumer behavior

Will AI replace your job—or empower you to thrive? In this blog based on Matt Britton’s Today Show appearance, discover how generative AI is transforming the workforce, what new roles are emerging, and why AI fluency is now essential for career growth. Learn how to adapt, upskill, and lead in the age of automation.

Discover how AI is transforming family travel, according to Suzy CEO and Generation AI author Matt Britton. Learn how Gen Alpha and tools like ChatGPT are redefining how we plan, book, and experience vacations.

AI is revolutionizing banking—from chatbots to credit scoring. Matt Britton explains how consumers can benefit while protecting privacy in the digital finance era.

Watch Matt Britton’s FOX 5 Atlanta interview on Generation AI—why Gen Alpha will grow up in a world defined by artificial intelligence, and what parents must do now to prepare. Explore key insights from his new book and the future of parenting in an AI-driven era.

“We’re not preparing kids for the future. They’re already living in it.”

That was one of the core ideas I shared on CNN This Morning while discussing my new book, Generation AI, and how this rapidly emerging technology is reshaping everything we thought we knew about parenting, education, work, and culture.

The message is simple: if you still think of AI as a trend—you’re already behind. For Generation Alpha, it’s their baseline. They’re growing up fluent in machine intelligence the way Millennials grew up fluent in the Internet.

Gen Alpha expert and author Matt Britton joins the 2025 CNBC CEO Council Summit to discuss thoughts from his new book “Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything.”

This morning’s appearance by Britton, author of Generation AI and CEO of Suzy, was part cultural reckoning, part parenting intervention, and part crash course in how artificial intelligence is reshaping what it means to grow up, raise kids, and stay human in a tech-saturated world.

At the 2025 AMA Virtual AI Summit, I delivered one clear message: AI isn’t a tool — it’s a total reset. From Gen Alpha’s AI-native mindset to the collapse of demographic targeting, marketers must evolve or become obsolete. The future belongs to those who ask smarter questions, move at the speed of culture, and turn intelligence into action.

Success in an AI-driven world isn’t about knowing how to solve a problem anymore.

It’s about knowing what problem is actually worth solving.

That shift in thinking—from execution to definition—isn’t just a philosophical nuance. It’s a professional wake-up call, especially for creatives like graphic designers, video editors, and digital artists who’ve built their careers on mastering tools and workflows that are now being rapidly absorbed by AI.

And yes, it’s happening faster than you think.

In a jam packed live interview with Segun Oduolowu, a Television Host, Entertainment Journalist, and Media Personality, at the NYC launch event for "Generation AI," author and thought leader Matt Britton delves into the transformative impact of artificial intelligence on Generation Alpha and beyond. Segun, currently the host of Boston Globe Today, guides the discussion in this episode of the podcast, titled "Adapting to AI: How Generation Alpha and Beyond Are Reshaping Our World," capturing the essence of a world being reshaped by technology and offering invaluable insights into the future.

In this special edition of AI Insiders with the AI Marketers Guild, David Berkowitz welcomes back repeat guest Matt Britton — CEO of Suzy, best-selling author, and AI thought leader — to dive deep into his latest book Generation AI. Matt unpacks the rapid acceleration of AI, how it's disrupting every major industry, and why Gen Alpha — the first AI-native generation — will fundamentally reshape society.

The intersection of business, technology, and culture took center stage at the recent launch party for Matt Britton's groundbreaking new book, Generation AI. The event featured an engaging dialogue between Matt Britton, CEO of Suzy and renowned Millennial and Gen Z expert, and Michael Kassan, Founder and CEO of MediaLink and an influential figure in advertising and marketing. Their discussion unpacked critical insights into artificial intelligence, the shifting consumer landscape, and strategies for thriving in an AI-driven future.

AI is transforming the healthcare industry in real-time. Author Matt Britton joined News 12 NY to share how personalized GPTs, AI diagnostics, and robotic precision are setting a new standard for patient care.

Artificial Intelligence is changing everything — from how we shop, to how we socialize, to how we form brand preferences.

According to a recent Salesforce study, 73% of consumers now expect brands to understand their unique needs and expectations. That number is growing fast.

If you’re not evolving your thinking alongside your customers, you’re already behind.

It’s no longer about simply asking what people want —
It’s about predicting it, personalizing it, and delivering it instantly.

Today, AI is everywhere — from the workplace to the home — yet many still view it as an overwhelming or even intimidating force. Matt makes it clear: AI isn't just another technology advancement like smartphones or social media — it's a complete redefinition of how humans will work, communicate, and create. Its transformative power is unlike anything society has seen before.

Lenny Murphy chats with Suzy CEO Matt Britton about his journey from agency founder to insights tech pioneer. Matt shares how a bold pivot turned a struggling company into a research powerhouse, why blending storytelling with data drives Suzy’s success, and how AI—especially voice tech—is reshaping the future of insights. He also teases his new book Generation AI, exploring how Gen Alpha will transform business and culture.

If you're a business leader, parent, or simply someone trying to stay relevant in today's rapidly evolving world, there's one truth you need to internalize: AI isn't coming—it's already here.

• Gen Alpha will never know a world without AI — and that changes everything.

• Personalization isn’t enough. Emotional resonance is the real differentiator.

• The middle of the talent market is disappearing. Go deep or go obsolete.

• Education must shift from memorization to meaning-making.

• AI is powerful — but without clear human guardrails, it’s dangerous.

• Start small. Solve real problems. Build with purpose.