How AI Will Reshape the Future of Work and Society: Insights from Matt Britton on Focus Atlanta
Artificial intelligence is no longer a futuristic concept — it’s happening right now, reshaping the way we live, work, and connect with the world around us. Yet for many, especially older generations, AI still feels overwhelming and intimidating.
In a recent interview on Focus Atlanta, I sat down with host Keisha Lancelin to discuss why embracing AI is essential for every generation, and how we can take practical steps today to thrive in the AI-powered future.
As the author of Generation AI and CEO of Suzy, I see firsthand how AI is already altering the consumer landscape, the workforce, and our broader society. My goal is simple: to help people of all ages understand, adopt, and benefit from AI — before they find themselves left behind.
AI Is Not Just Another Technology Shift
Many people mistakenly view AI as just another wave of technology — similar to the rise of smartphones, social media, or e-commerce.
But AI is not incremental innovation; it’s transformational.
AI is redefining human interaction, creativity, productivity, and decision-making at every level. It’s not simply a new tool — it’s a new realm entirely.
Whether you're 8 years old or 80, it’s no longer optional to understand the capabilities of AI. It’s a mandate for remaining relevant and competitive.
According to a 2024 McKinsey study, nearly 70% of companies have already implemented some form of AI, and those that lag behind risk being made obsolete in the coming decade.
Overcoming the Fear of AI: Start Small
Understandably, many people feel overwhelmed by AI’s capabilities.
The good news? You don't have to master everything at once.
In my interview, I emphasized the importance of starting with a specific problem rather than trying to learn AI in the abstract:
StepAction1Identify a problem you want to solve (personal or professional)2Gather relevant data — documents, records, expenses, or reports3Use an AI tool like ChatGPT to tackle the problem one small step at a time
For example, if you want to create a personal budget, gather your expense history and ask ChatGPT for help organizing it.
If you’re trying to manage a health issue, consolidate your medical records and use AI to help identify potential treatment options.
By taking a structured, step-by-step approach, AI becomes a powerful ally — not a source of anxiety.
AI Safety Concerns Are Real — But Manageable
One of the biggest concerns I hear, especially from older generations, is about AI safety and data privacy.
These fears are legitimate. Whenever new technology emerges, uncertainty is natural.
Think back to the early days of online shopping:
People were terrified about entering their credit card information online. Yet today, U.S. consumers spend over $1 trillion annually via e-commerce.¹
Similarly, when social media first launched, there were widespread fears about sharing personal information. Today, platforms like Facebook and Instagram are integral parts of daily life for millions of people across all age groups.
The same pattern will unfold with AI.
Yes, risks exist — but with education, best practices, and vigilance, we can manage them.
Ignoring AI because of fear only increases your vulnerability.
Key Point:
Learning how to use AI responsibly today is the best way to protect your future tomorrow.
Why Ignoring AI Is Not an Option
Many businesses and individuals believe they can sit out the AI revolution. That’s a costly miscalculation.
Already, AI is transforming industries:
Marketing: AI-generated content, predictive analytics, and customer personalization
Healthcare: AI diagnostics, drug discovery, and patient management
Finance: Algorithmic trading, fraud detection, and personalized banking
Education: AI-powered tutoring, curriculum personalization, and administrative automation
According to a 2023 PwC report, AI could contribute up to $15.7 trillion to the global economy by 2030.²
Those who embrace AI will thrive. Those who resist it will be replaced by those who didn’t.
The real risk isn’t in using AI.
The real risk is in not using AI.
My New Book: Generation AI — Now Available
To help individuals, brands, and leaders prepare, I wrote Generation AI: How Artificial Intelligence Will Redefine Business, Culture, and Society, available now wherever books are sold.
Inside Generation AI, I dive deep into:
How AI will reshape industries and consumer behavior
Why emotional intelligence will become more valuable as AI takes over repetitive tasks
How businesses must reinvent their strategies to stay relevant in the AI economy
Actionable frameworks for integrating AI into your life and work immediately
You can order your copy today at Amazon or GenerationAI.bot.
Final Thought: Take the First Step Today
It’s understandable to feel overwhelmed. Every technological revolution initially causes fear.
But the people who succeed are the ones who move forward despite the fear — by learning, adapting, and leading.
Whether you’re a CEO reimagining your company’s future, a professional looking to stay relevant, or simply someone who wants to be part of what’s next — the time to engage with AI is now.
Take the first step.
Solve a small problem with AI.
Start your journey.
Because the future isn’t waiting — and neither should you.
¹ Source: U.S. Department of Commerce, Retail Indicators Division, 2024
² Source: PwC Global AI Study, 2023
