“We’re not preparing kids for the future. They’re already living in it.”

That was one of the core ideas I shared on CNN This Morning while discussing my new book, Generation AI, and how this rapidly emerging technology is reshaping everything we thought we knew about parenting, education, work, and culture.

The message is simple: if you still think of AI as a trend—you’re already behind. For Generation Alpha, it’s their baseline. They’re growing up fluent in machine intelligence the way Millennials grew up fluent in the Internet.

Gen Alpha expert and author Matt Britton joins the 2025 CNBC CEO Council Summit to discuss thoughts from his new book “Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything.”

This morning’s appearance by Britton, author of Generation AI and CEO of Suzy, was part cultural reckoning, part parenting intervention, and part crash course in how artificial intelligence is reshaping what it means to grow up, raise kids, and stay human in a tech-saturated world.

At the 2025 AMA Virtual AI Summit, I delivered one clear message: AI isn’t a tool — it’s a total reset. From Gen Alpha’s AI-native mindset to the collapse of demographic targeting, marketers must evolve or become obsolete. The future belongs to those who ask smarter questions, move at the speed of culture, and turn intelligence into action.

Success in an AI-driven world isn’t about knowing how to solve a problem anymore.

It’s about knowing what problem is actually worth solving.

That shift in thinking—from execution to definition—isn’t just a philosophical nuance. It’s a professional wake-up call, especially for creatives like graphic designers, video editors, and digital artists who’ve built their careers on mastering tools and workflows that are now being rapidly absorbed by AI.

And yes, it’s happening faster than you think.

In a jam packed live interview with Segun Oduolowu, a Television Host, Entertainment Journalist, and Media Personality, at the NYC launch event for "Generation AI," author and thought leader Matt Britton delves into the transformative impact of artificial intelligence on Generation Alpha and beyond. Segun, currently the host of Boston Globe Today, guides the discussion in this episode of the podcast, titled "Adapting to AI: How Generation Alpha and Beyond Are Reshaping Our World," capturing the essence of a world being reshaped by technology and offering invaluable insights into the future.

In this special edition of AI Insiders with the AI Marketers Guild, David Berkowitz welcomes back repeat guest Matt Britton — CEO of Suzy, best-selling author, and AI thought leader — to dive deep into his latest book Generation AI. Matt unpacks the rapid acceleration of AI, how it's disrupting every major industry, and why Gen Alpha — the first AI-native generation — will fundamentally reshape society.

The intersection of business, technology, and culture took center stage at the recent launch party for Matt Britton's groundbreaking new book, Generation AI. The event featured an engaging dialogue between Matt Britton, CEO of Suzy and renowned Millennial and Gen Z expert, and Michael Kassan, Founder and CEO of MediaLink and an influential figure in advertising and marketing. Their discussion unpacked critical insights into artificial intelligence, the shifting consumer landscape, and strategies for thriving in an AI-driven future.

AI is transforming the healthcare industry in real-time. Author Matt Britton joined News 12 NY to share how personalized GPTs, AI diagnostics, and robotic precision are setting a new standard for patient care.

Artificial Intelligence is changing everything — from how we shop, to how we socialize, to how we form brand preferences.

According to a recent Salesforce study, 73% of consumers now expect brands to understand their unique needs and expectations. That number is growing fast.

If you’re not evolving your thinking alongside your customers, you’re already behind.

It’s no longer about simply asking what people want —
It’s about predicting it, personalizing it, and delivering it instantly.

Today, AI is everywhere — from the workplace to the home — yet many still view it as an overwhelming or even intimidating force. Matt makes it clear: AI isn't just another technology advancement like smartphones or social media — it's a complete redefinition of how humans will work, communicate, and create. Its transformative power is unlike anything society has seen before.

Lenny Murphy chats with Suzy CEO Matt Britton about his journey from agency founder to insights tech pioneer. Matt shares how a bold pivot turned a struggling company into a research powerhouse, why blending storytelling with data drives Suzy’s success, and how AI—especially voice tech—is reshaping the future of insights. He also teases his new book Generation AI, exploring how Gen Alpha will transform business and culture.

If you're a business leader, parent, or simply someone trying to stay relevant in today's rapidly evolving world, there's one truth you need to internalize: AI isn't coming—it's already here.

• Gen Alpha will never know a world without AI — and that changes everything.

• Personalization isn’t enough. Emotional resonance is the real differentiator.

• The middle of the talent market is disappearing. Go deep or go obsolete.

• Education must shift from memorization to meaning-making.

• AI is powerful — but without clear human guardrails, it’s dangerous.

• Start small. Solve real problems. Build with purpose.

Generation Goonie" perfectly captures what it meant to grow up Gen X — analog, unsupervised, and grounded in real-world connection. We weren’t raised on likes or location sharing. We learned independence on bikes, not apps. That upbringing gave us resilience most don’t credit us for — and in today’s hyper-digital world, that mindset is our edge.

Generation Beta won’t just grow up with smartphones — they’ll grow up with smart everything. AI won’t be a tool; it’ll be the default. From day one, their reality will be shaped by intelligent systems that learn them better than their parents do. For brands, that means the window to influence starts now — through the Millennial and Gen Z parents making decisions today. Ignore this shift, and you’ll wake up in five years wondering why your brand feels irrelevant.

Millennials weren’t just the first to log on — they were the first to live online. From AOL chatrooms to the first Facebook ads, they built the blueprint for digital life through trial and error. Now, as parents, they’re raising Gen Alpha — the first generation born into a world run by algorithms and AI. The stakes are higher. The tech is faster. And the responsibility? It’s personal. This isn’t about banning screens — it’s about teaching kids how to think critically, question everything, and stay human in a world that’s anything but analog.

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is reshaping how we work, communicate, and even think. As AI tools become an integral part of daily life, today's teens—part of the first truly AI-native generation—are growing up in an environment vastly different from any before. My upcoming book, Generation AI, explores this transformation and how parents can guide their children through an AI-powered future.

I recently sat down with KEY-TV Santa Barbara to discuss parenting in the age of AI, highlighting the risks, challenges, and opportunities that lie ahead.

As the world is pivoting towards a reliance on artificial intelligence, usage from individuals and companies are growing at an exponential rate.

People are often surprised at how prevalent it’s become, but it’s no surprise for the younger generation. AI is on its constant journey in development and Generation Alpha is joining them along for the ride.

Consumer trends expert Matt Britton joined ARC Seattle co-anchors Tyrah Majors and Steve McCarron to talk about Gen Alpha’s digital footprint and relationship with AI, which we’ll learn more about in his upcoming book, Generation A.I., coming out this May!