Matt discusses Generation AI live on Arc Seattle News

Generation Alpha and AI: A Glimpse into the Future

As artificial intelligence reshapes our world, its impact on individuals and businesses continues to expand at an exponential rate. While many adults are still adjusting to AI’s rapid evolution, for Generation Alpha—those born after 2010—AI isn’t just a tool; it’s an integral part of their reality.

Recently, I had the opportunity to discuss this very topic with ARC Seattle co-anchors Tyrah Majors and Steve McCarron. In our conversation, we explored how Gen Alpha is growing up in an era where AI is seamlessly woven into everyday life, from education to entertainment, social interactions, and even decision-making.

Gen Alpha: The First AI-Native Generation

Unlike Millennials and Gen Z, who witnessed AI’s rise, Generation Alpha is the first to be truly AI-native. They are interacting with voice assistants before they can even type, using AI-driven learning tools in the classroom, and engaging with AI-curated content on platforms like YouTube Kids and TikTok. This shift is redefining not only how they consume information but also how they think, learn, and engage with the world around them.

AI’s Role in Shaping Their Digital Footprint

AI is playing a pivotal role in crafting the digital experiences of Generation Alpha. From personalized content recommendations to AI-generated characters in gaming and storytelling, this generation is forming an unprecedented relationship with technology. They are not just passive users; they are co-creators, interacting with AI-powered tools to shape their own digital landscapes.

What This Means for Businesses

Brands and companies that want to stay relevant must recognize the unique expectations of this generation. Gen Alpha values seamless, intuitive, and interactive experiences. They are drawn to brands that leverage AI to enhance personalization and efficiency while maintaining authenticity and ethical responsibility.

What’s Next?

These themes and more are explored in my upcoming book, Generation A.I., launching this May. The book dives deep into how AI is influencing the next wave of consumers, what businesses need to know to stay ahead, and how this technological shift will shape our culture, economy, and society for years to come.

AI is not just the future—it’s the present. And for Generation Alpha, it’s their world.