Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
Today, we are honored to sit down with Mark Grether, vp and general manager at Uber Advertising, to delve into the brand’s ascension as a powerhouse in the retail media network. Grether sits down Matt Britton for a deep dive into the world of Uber Advertising and its transformation into a dominant retail media network. Grether reveals how Uber Advertising harnesses first-party data to engage consumers, measure ROI and offers exciting advertising opportunities on both the delivery and mobility sides.
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Barstool Sports has managed to successfully preserve and nurture its distinctive cultural DNA. At the forefront of this remarkable journey is Erika Ayers, CEO of Barstool Sports, who joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture to unveil the game-changing elements of a successful company expansion and shed light on the dynamic transformations within the media landscape.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
In this insightful podcast episode, Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, shares her journey from the advertising world to the digital banking realm. She provides an in-depth view of the transition of Ally Financial to a digital bank and the subsequent shifts in consumer behavior due to the launch of the iPhone and the COVID pandemic. The episode also delves into the intersection of gaming and financial literacy, exploring the potential of payment models and consumer behavior in esports. Furthermore, it explores the significant changes in NCAA athlete sponsorships and their anticipated impact on college athletics. Key discussions include monetizing Animal Crossing, building digital banks, and exploring the future of finance, gaming, and sports.
Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start
In this enlightening episode, we dive into the riveting career journey of Lara Balazs, the Chief Marketing Officer at Intuit. Lara shares valuable insights drawn from her experiences at prestigious brands like GAP, Nike, Visa, and Amazon, culminating in her current role at Into It. The discussion delves into her innovative strategies in tackling recessions, the evolving landscape of branding, and the importance of seizing initiative in the face of elusive opportunities. As a high-ranking female executive, Lara sheds light on her career transition, her unique approach to balancing various roles, and her thoughts on the future impact of generative AI and blockchain in marketing. Listen in for an inspiring masterclass in marketing, leadership, and overcoming adversity.
Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White
Discover the secrets behind balancing heritage and innovation at one of the world's most iconic brands, as we chat with William White, Chief Marketing Officer at Walmart. William takes us on his journey from aspiring rock star to marketing mogul, offering invaluable lessons on curiosity, understanding consumer trends, and navigating complex corporate landscapes. Don't miss the chance to learn from one of the best in marketing leadership!
The Speed of Culture Podcast: The Incredible Journey of Kofi Amoo-Gottfried to CMO of DoorDash
Kofi Amoo-Gottfried, the Chief Marketing Officer at DoorDash, shared his incredible journey from growing up in Ghana to becoming a key figure in the marketing world. In this inspiring conversation, Kofi discusses the importance of understanding people and their behaviors, taking risks, and navigating change to build a successful business.
The Future of Fintech with Lauren Weinberg, Global Head of Marketing & Communications at Square
Lauren Weinberg, Global Head of Marketing & Communications at Square, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Lauren dives deep into her diverse career journey, how Square helps companies enhance their operations, and essential advice for business owners through her new book, Self-Made Boss.
LG Ad Solutions CMO Tony Marlow on the marketing benefits of the move from traditional to connected TV
In this episode of The Speed of Culture podcast, Tony Marlow, chief marketing officer at LG Ad Solutions, joins Suzy founder and CEO Matt Britton to discuss the “big shift” from traditional television to connected TV, and from subscription to ad-supported models.
Roku's New Full-Funnel Approach & The Role Of Advertising And Streaming With Dan Robbins, VP of Marketing & Partner Solutions.
On the latest episode of The Speed of Culture podcast, Dan Robbins, VP of Marketing and Partner Solutions at Roku, joins Suzy founder and CEO Matt Britton to discuss the rise of TV streaming services, the role of advertising in streaming, and how Roku boosts ecommerce through its partnership with Walmart.
The Future of 5G With T-Mobile's President Of Marketing, Innovation & Experience Mike Katz
On the latest episode of The Speed of Culture podcast, Mike Katz, president of marketing, innovation and experience at T-Mobile, joins Suzy founder and CEO Matt Britton to discuss T-Mobile’s latest marketing achievements and goals for 2023.
How YouTube Drives the Creator Economy With Adam Stewart, Vice President of Sales at Google and YouTube
On today’s episode of The Speed of Culture, vice president of sales at Google and YouTube Adam Stewart, joins our host Suzy founder and CEO Matt Britton. They discuss YouTube and Google’s role in the creator economy and what opportunities it brings creators, advertisers, merchants and users.
How Creativity Drives Marketing Execution With Intuit Mailchimp's CMO Michelle Taite
In the latest episode of The Speed of Culture podcast, Intuit Mailchimp CMO Michelle Taite joins Suzy founder and CEO Matt Britton to discuss what makes Intuit MailChimp unique, how to create a fantastic brand experience, and how to build an authentic and thriving community.
Why Authenticity Is King in the Marketplace With StockX CMO Deena Bahri
In today’s episode of The Speed of Culture, Matt Britton talks to Deena Bahri, CMO at StockX, about the unique shift in buying attitudes for cultural consumer products.
How Rich Kleiman Built an Enterprise With NBA Superstar Kevin Durant
In today’s episode of The Speed of Culture Podcast, Matt Britton talks to Kleiman about his motivation behind building a multifaceted enterprise—as well as some fast-growing industries, products and trends.
TikTok’s Sofia Hernandez On Why Comunity Commerce Is The Future
In today’s inaugural episode of The Speed of Culture, a part of the Adweek Podcast Network, Suzy founder and CEO Matt Britton talks with Sofia Hernandez, Global Head of Business Marketing at TikTok about her own personal journey and how that factors into the global phenomenon that is TikTok. Sofia shares why her love of people and mentorship is the very foundation of her success.