Revolutionizing Membership: Insights from Mary Ellen Jelenek on The Speed of Culture Podcast
Discover how American Express is transforming from a payments company to a lifestyle brand with Mary Ellen Jelenek, SVP of Global Brand Marketing and Sponsorships, on "The Speed of Culture" podcast. Learn about the evolution of Amex, from traveler's checks to premium experiences, and how the brand leverages data to drive customer engagement. Explore the importance of live sports, the power of exclusive events, and the future of AR/VR in enhancing customer experiences. Stay ahead in the dynamic world of marketing with these insights.