In a recent episode of the "Speed of Culture" podcast, Ivan Dashkov, Head of Emerging Marketing Technology at Puma Group, shared insights on Puma's innovative ventures into VR, AR, and digital goods. Ivan discussed the collaboration with Meta to create the world's smallest gym, highlighting the potential of VR and AR in revolutionizing consumer experiences. He also emphasized Puma's balanced focus on style and performance, and the brand's successful digital activations on platforms like Roblox. Discover how Puma is navigating the future of digital marketing and engaging the next generation of consumers through cutting-edge technology and strategic partnerships.

In a recent episode of the "Speed of Culture" podcast, Mandy Rassi, SVP and CMO of Michael's Stores, shared her journey from Procter & Gamble to leading marketing at Michael's. Mandy discussed the evolving landscape of retail media, emphasizing the importance of consumer data and personalized marketing. She highlighted Michael's new purpose of fueling the joy of creativity, stressing the brand's role in promoting mental well-being through creative pursuits. Mandy also introduced MakerPlace, a platform supporting handmade goods and small businesses, reinforcing Michael's commitment to fostering creativity. Explore how Mandy's insights are shaping the future of retail and consumer engagement.