Embracing Cultural Relevance and Sustained Innovation: Insights from Monica McGurk, CEO of Tropicana
Discover how Monica McGurk, CEO of Tropicana Brand Group’s North American business unit, balances tradition and innovation to keep the beloved orange juice brand culturally relevant and ahead of market trends. In this insightful blog post, learn about Monica’s journey from a family farm to leading Tropicana, her strategies for sustaining innovation, and the importance of empathy and storytelling in leadership. Explore Tropicana’s approach to product and packaging innovation, and gain valuable takeaways for aspiring leaders.
Insights from Target's EVP Rick Gomez On The Evolution and Strategies Of A Transformative Brand
In a recent episode of The Speed of Culture podcast, Matt Britton interviews Rick Gomez, Executive Vice President and Chief Financial Officer at Target. Rick shares key insights into Target's brand evolution, emphasizing the importance of consumer-centricity, brand management, and flexibility in today's dynamic retail landscape. Discover how Target is leveraging first-party data, adapting to economic shifts, and embracing wellness trends to stay ahead in the market. Tune in to learn about Target's innovative strategies, upcoming initiatives, and Rick's leadership journey. Listen now on your favorite podcast platform.
Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven
In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
In this insightful podcast episode, Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, shares her journey from the advertising world to the digital banking realm. She provides an in-depth view of the transition of Ally Financial to a digital bank and the subsequent shifts in consumer behavior due to the launch of the iPhone and the COVID pandemic. The episode also delves into the intersection of gaming and financial literacy, exploring the potential of payment models and consumer behavior in esports. Furthermore, it explores the significant changes in NCAA athlete sponsorships and their anticipated impact on college athletics. Key discussions include monetizing Animal Crossing, building digital banks, and exploring the future of finance, gaming, and sports.
Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start
In this enlightening episode, we dive into the riveting career journey of Lara Balazs, the Chief Marketing Officer at Intuit. Lara shares valuable insights drawn from her experiences at prestigious brands like GAP, Nike, Visa, and Amazon, culminating in her current role at Into It. The discussion delves into her innovative strategies in tackling recessions, the evolving landscape of branding, and the importance of seizing initiative in the face of elusive opportunities. As a high-ranking female executive, Lara sheds light on her career transition, her unique approach to balancing various roles, and her thoughts on the future impact of generative AI and blockchain in marketing. Listen in for an inspiring masterclass in marketing, leadership, and overcoming adversity.
Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White
Discover the secrets behind balancing heritage and innovation at one of the world's most iconic brands, as we chat with William White, Chief Marketing Officer at Walmart. William takes us on his journey from aspiring rock star to marketing mogul, offering invaluable lessons on curiosity, understanding consumer trends, and navigating complex corporate landscapes. Don't miss the chance to learn from one of the best in marketing leadership!
The Speed of Culture Podcast: The Incredible Journey of Kofi Amoo-Gottfried to CMO of DoorDash
Kofi Amoo-Gottfried, the Chief Marketing Officer at DoorDash, shared his incredible journey from growing up in Ghana to becoming a key figure in the marketing world. In this inspiring conversation, Kofi discusses the importance of understanding people and their behaviors, taking risks, and navigating change to build a successful business.
The Intimacy of Data With Tariq Hassan Chief Marketing Officer Of McDonald's
Hassan joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to dive deep into how the evolution of technology has changed his role as a marketer over time, how data actually allows marketers to leverage a more human approach, and how to create a relatable and meaningful brand.
Redefining Consumer Engagement and Brand Building with Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo
Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss the growth of AI and Web3, the evolution of content creation, and how context matters now more than ever.
How Budweiser Builds Community and Relevance by Tapping Into Passion Points With Todd Allen, Budweiser’s VP Of Global Marketing
In today’s Episode of The Speed of Culture, Todd Allen, vice president of global marketing at Budweiser, joins Suzy founder and CEO Matt Britton to discuss leading brand marketing initiatives on a global scale. Budweiser launched one of its largest campaigns yet as a global partner of the FIFA World Cup.