Inside the current state of Gaming: A Conversation with Andrea Hopelain, SVP of EA Sports
Join Matt Britton on the "Speed of Culture" podcast as he sits down with Andrea Hopelain, GM and SVP of EA Sports. Discover how EA Sports is revolutionizing the gaming industry through innovative collaborations, interactive experiences, and cutting-edge technology. From launching custom Nike Air Max 90s in Madden to harnessing the power of AI for enhanced realism, Andrea shares her journey and vision for the future of sports entertainment. Learn valuable career advice and gain insights into the intersection of sports, entertainment, and technology. Don't miss this deep dive into the world of EA Sports and the future of gaming.
From Everest to Fashion: CMO Sophie Bambuck's Vision for The North Face on the Speed of Culture Podcast
Discover the future of outdoor apparel in this engaging episode of the "Speed of Culture" podcast with Matt Britton. Join Sophie Bambuck, CMO of The North Face, as she shares insights on brand authenticity, innovation, and consumer engagement. Learn how The North Face blends performance and style, the role of athlete testing, and the importance of understanding consumer mindsets. Get inspired by Bambuck's journey from Nike to The North Face and her strategic vision for the brand's future.
How Burger King is Using AI to Engage Customers: Insights from CMO Patrick O'Toole on The Speed of Culture Podcast
In a recent episode of The Speed of Culture podcast, Patrick O'Toole, Chief Marketing Officer of Burger King, shares how the iconic brand is leveraging AI to enhance customer engagement. Discussing the innovative "Million Dollar Whopper Contest," O'Toole highlights how AI technology allows consumers to create and visualize their unique Whopper creations, boosting brand interaction. He also reflects on his extensive experience at PepsiCo and the importance of integrating digital transformation into core marketing strategies. For brands aiming to stay ahead in the digital age, O'Toole’s insights provide valuable guidance on utilizing AI, personalization, and data-driven marketing to drive growth and customer satisfaction.
Addressing Customer Tensions for Breakthroughs: Insights from Christopher Thomas-Moore, Chief Digital Officer at Domino's Pizza
In a recent episode of The Speed of Culture podcast, hosted by Matt Britton, CEO of Suzy, Christopher Thomas-Moore, Chief Digital Officer at Domino's Pizza, shares his insights on how brands can achieve significant breakthroughs by addressing customer tensions. With over 15 years of experience in e-commerce, digital marketing, and brand development, Thomas-Moore emphasizes the importance of understanding and alleviating customer pain points to create meaningful connections and improve customer experiences. He also discusses the role of AI, the importance of personalization, and how Domino's leverages digital marketing and social media to stay ahead in a rapidly evolving landscape. For brands looking to thrive in the digital age, this episode offers valuable lessons on innovation, adaptability, and the power of customer-centric strategies.
Building Customer Loyalty and Adapting to Trends: Insights from Noha Abdalla, CMO of Choice Hotels, on The Speed of Culture Podcast
In the latest episode of The Speed of Culture podcast, Noha Abdalla, Chief Marketing Officer of Choice Hotels, shares her expertise on leveraging data for personalized marketing and enhancing customer loyalty. Abdalla discusses the strategic priorities for Choice Hotels in 2024, including the launch of a new campaign featuring Keegan-Michael Key and addressing key consumer trends in travel. With a focus on guest experiences and innovative marketing strategies, Abdalla offers valuable insights for brands navigating the evolving landscape of the travel and hospitality industry.
Insights from Target's EVP Rick Gomez On The Evolution and Strategies Of A Transformative Brand
In a recent episode of The Speed of Culture podcast, Matt Britton interviews Rick Gomez, Executive Vice President and Chief Financial Officer at Target. Rick shares key insights into Target's brand evolution, emphasizing the importance of consumer-centricity, brand management, and flexibility in today's dynamic retail landscape. Discover how Target is leveraging first-party data, adapting to economic shifts, and embracing wellness trends to stay ahead in the market. Tune in to learn about Target's innovative strategies, upcoming initiatives, and Rick's leadership journey. Listen now on your favorite podcast platform.
The Importance of Building Long-Lasting Customer Relationships: Insights from UPS CMO Kevin Warren
In a recent episode of The Speed of Culture podcast, Kevin Warren, EVP and Chief Marketing & Customer Experience Officer at UPS, shares invaluable insights on fostering long-lasting customer relationships. Kevin emphasizes meeting customers where they are and shifting from transactional to relational sales to drive higher margins and customer satisfaction. Learn how a customer-centric approach, continuous innovation, and a commitment to diversity and inclusion can transform your business. Listen now for actionable strategies to thrive in today's dynamic market.
Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America
Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the "what" and "why" of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.
Unveiling Moderna: A Journey of Science, Humanity, and Innovation with Chief Brand Officer, Kate Cronin
Kate Cronin, Chief Brand Officer at Moderna, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Kate sheds light on her career journey, the unique circumstances of building a brand story for a company already in the public eye, and the challenges of communicating complex scientific concepts to consumers.
Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant
Scott DeAngelo, Executive Vice President and CMO at Allegiant, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Scott shares Allegiant's consumer-centric business model, strategic partnerships, and top-tier events to ensure memorable moments and exclusive experiences for their passengers.
Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group
Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Maria shares her efforts to expand the company’s revenue opportunities outside of music, and drive culture by leveraging the authentic bond between artists and their fans.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP and Chief Marketing Officer at Claire’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand’s endearing term for Gen Z and Gen Alpha—and the importance of merging physical and digital to create a unique brand experience.
From Meaningful Storytelling to Measurable Success with Dana Marineau, Chief Marketing Officer at Rakuten
Dana Marineau, Chief Marketing Officer at Rakuten, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Dana shares her perspective on the evolution of digital marketing in the gaming industry, her team's role in transforming Rakuten's brand image, and their strategies for building brand awareness in a competitive market.
Why Authenticity Is King in the Marketplace With StockX CMO Deena Bahri
In today’s episode of The Speed of Culture, Matt Britton talks to Deena Bahri, CMO at StockX, about the unique shift in buying attitudes for cultural consumer products.