In a recent episode of the "Speed of Culture" podcast, Mandy Rassi, SVP and CMO of Michael's Stores, shared her journey from Procter & Gamble to leading marketing at Michael's. Mandy discussed the evolving landscape of retail media, emphasizing the importance of consumer data and personalized marketing. She highlighted Michael's new purpose of fueling the joy of creativity, stressing the brand's role in promoting mental well-being through creative pursuits. Mandy also introduced MakerPlace, a platform supporting handmade goods and small businesses, reinforcing Michael's commitment to fostering creativity. Explore how Mandy's insights are shaping the future of retail and consumer engagement.

Discover how Alicia Tillman, CMO of Delta Airlines, leverages technology and storytelling to keep Delta culturally relevant and ahead of market trends. In this insightful blog post, explore her journey from American Express to Delta, her strategies for engaging Gen Z and Gen Alpha, and her vision for enhancing customer experiences through innovation. Learn valuable lessons on leadership, continuous learning, and building a lifestyle brand from one of the world’s most influential CMOs.