6/7/19 6/7/19

Millennials Are Not Killing Business But They Are Forcing It To Adapt

For over two decades, Matt Britton has made his career by having his ear to the ground on what is happening on the sidewalks. With a belief that youth is not an age but an attitude, he thinks every business needs to realize that Millennials are going to be changing the world of business in unexpected ways. To learn more about this, Matt and I recently sat down to discuss the changes of being brought by a new generation of consumers.

5/30/19 5/30/19

How I Evolved Into A Top Keynote Speaker

I often get asked a wide range of questions after I come off stage from my keynote appearances around the world. In connecting with other top business speakers here are some common themes on how the most prominent speakers rose to the top

5/29/19 5/29/19

The Gen 2020 Y Brand Quadrant

In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:

Am I value OR am I luxury?
Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?

5/4/19 5/4/19

Suzy’s Matt Britton Says Millennials Are Just Getting Started

While it may sting to hear it, Suzy’s founder and CEO Matt Britton is right: millennials, you’re not that young anymore.

But that absence of youth is important to note. Because while brands and marketers seem to use the term “millennials” interchangeably with “twentysomethings” or “youth,” the reality is that the oldest millennials are nearing forty. And marketing strategy has to evolve to understand that reality. As buying power in households prepares to shift hands from Gen X to this generation, how will marketers adapt?

5/3/19 5/3/19

One on One: Consumer Insights with Matt Britton

In this conversation with DMN editor-in-chief Kim Davis, Matt describes how consumer needs are now driven from the sidewalk, and the importance of brands keeping their ears to the ground to understand consumer desires, which messages resonate, and whether brand safety issues are on the horizon.

5/2/19 5/2/19

Millennials Are No Longer Kids, They're Your Most Important Customers | Live From New York NY

With the oldest millennials now approaching 40 years old, this disruptive generation is no longer comprised of kids looking for video, games, pizza, and the next great selfie. Today’s millennials are the CFOs of the household, the CMOS of culture and soon to be CEOs of The Fortune 500.

4/25/19 4/25/19

Executive Innovation Show: Legacies of the Millennial Generation

In this episode of The Executive Innovation Show Podcast, Carrie Chitsey speaks with Matt Britton. Matt Britton is the author of Youth Nation, a best-selling book on building remarkable brands in a youth-driven culture. He is the CEO of Suzy.com and former CEO of agencies Crowdtap and MRY which sold to Publicis.

3/11/19 3/11/19

Don't be a Mr. Big

When I was just starting out with my agency back in 2002 there was one cold February morning when I had hopped on a 5am flight for my first big meeting with a major CPG in the Midwest. After 100 emails and cold calls it was finally on….

1/16/19 1/16/19

The Global Millennial Impact | Live From Barcelona Spain

Matt delivered his largest keynote to date at the SAP FKOM Summit in Barcelona Spain. In this 30 minute comprehensive talk he deliver a global outlook on the impact of millennials on culture, society, and business.

10/16/18 10/16/18

Challenging the Highest Paid Person's Opinion with Data

Get ready to find out how millennials are slaying the HIPPO - the Highest Paid Person's Opinion - and driving businesses to become more data-driven. We dig into how decisions are often made on hunches and gut instincts, and not with data, and how the HIPPO is an equal opportunity destroyer. Hear about real-life examples of decisions made without data, such as the Bud Light bottle label and the Watermelon Oreo, and the consequences they faced as a result.

10/9/18 10/9/18