One on One: Consumer Insights with Matt Britton

As originally seen on DM News

The term thought leader is over-used, but Matt Britton, founder and CEO of consumer intelligence platform Suzy easily qualifies. He helped create the influencer network Crowdtap, he's the author of YouthNation, a guide to brand-building in a millennial driven culture, and he's a high profile consultant and speaker on the needs of the millennial generation and Gen Z.

In this conversation with DMN editor-in-chief Kim Davis, he describes how consumer needs are now driven from the sidewalk, and the importance of brands keeping their ears to the ground to understand consumer desires, which messages resonate, and whether brand safety issues are on the horizon.

Britton_podcast.5ccb53c1911ac.jpg

Previous
Previous

Suzy’s Matt Britton Says Millennials Are Just Getting Started

Next
Next

Millennials Are No Longer Kids, They're Your Most Important Customers | Live From New York NY