They’re growing up with AI.
We’re all growing into it.
Generation AI
Why Generation Alpha and the Age of AI Will Change Everything
Matt Britton · Wiley · 2025
Generation AI explores what artificial intelligence could mean for the next generation and the adults helping shape its world. For leaders, parents, and educators, it opens a bigger conversation about the future we want to build.
Praise for Generation AI
A conversation worth passing on.
What readers across business, culture, and media are saying about the book.
“With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative age - a must-read!”
Jeremy Bloom“Forget everything you think you know about technological advancement - Generation AI paints a fascinating picture of tomorrow. Britton's insights crystallize the profound transformation awaiting business and society.”
Sofia Hernandez"Generation AI is a timely exploration of how contemporary technology, culture, and consumption converge to shape society and commerce. This is more than a business book; it’s an analysis of the human experience."
Dr. Marcus Collins"Generation AI unveils how artificial intelligence will revolutionize human potential - in large part because it requires such little change in existing human behavior. Matt guides us through this pivotal moment in history in an insightful way that will help anyone looking to futureproof themselves .”
Michal Shapira“While some debate the accountability of A.I., Matt Britton wisely focuses on its adaptability. The truth is AI is everywhere, woven into the very fabric of our business and personal lives. Understanding how best to make use of it, makes "Generation AI" indispensable”.
Segun Oduolowu"This groundbreaking exploration charts how our first AI-native generation will redefine humanity's relationship with technology. A must-read perspective from one of our sharpest cultural observers."
Vineet Mehra“Generation AI by Matt Britton is a thoughtful exploration of how artificial intelligence is reshaping the way we work, live, and play. Drawing on decades of experience at the forefront of the digital revolution, Matt delivers unparalleled insights essential for leaders, parents, and innovators. More than just a guide to thriving in an AI-powered world, it places this transformative technology within a broader societal and personal context. Well done!”
Shiv SinghQuestions for a changing world
Meet the questions behind the next consumer.
Explore how AI could influence discovery, expectations, work, and the choices people make.
Help curiosity grow alongside capability.
Consider how learning and family life may evolve, and why judgment, creativity, and human connection matter.
Leave room for the difficult questions.
The book also examines privacy, fairness, relationships, and the broader consequences of technological change.
A place to start the conversation.
Read the companion briefing for an introduction to the book’s themes.
Generation AI in the news
The book is only the beginning.
From morning television to the business press, explore the conversations Generation AI has sparked about work, childhood, and what comes next.
The skills that keep you moving forward.
Matt discusses AI, the changing workplace, and practical ways to prepare for what comes next.
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When AI becomes a family conversation.
A conversation about work, parenting, and helping the next generation adapt.
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The future of work is already at work.
Matt joins the TODAY show to explore AI fluency, new roles, and a changing workforce.
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Parenting meets a new kind of intelligence.
Matt and Natalie McCann discuss what parents need to know about kids and AI.
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Meet the AI generation gap.
Why growing up with AI changes the conversation for parents, educators, and business leaders.
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A new generation. New expectations.
Matt speaks with Morgan Brennan about Generation Alpha and the age of AI.
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Childhood is changing. So is the conversation.
An interview on AI, early education, and family life.
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Raising kids in the age of AI.
Matt joins the Phoenix morning show to discuss parenting, education, and the future of childhood.
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How much technology is too much?
A conversation about screens, parenting, and the questions raised in Generation AI.
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Innovation, change, and the creator economy.
A look inside Generation AI and its exploration of business, culture, and society.
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▶ Watch the fireside chat ↗From the NYC book launch
Big questions. A live conversation.
Join Matt Britton and Segun Oduolowu for a fireside chat about Generation Alpha, artificial intelligence, and the ideas behind Generation AI.
Generation AI on video
Watch the conversation unfold.
Imagine a day in that future.
Explore the fictional video series accompanying Generation AI. Each story offers a scenario to discuss.
Watch the series below.
Keep exploring
One book. Plenty to think about.
More perspectives from GenerationAI.bot on the choices taking shape in our homes, classrooms, and businesses.
Before Generation AI, there was YouthNation.
YouthNation
Explore Matt’s earlier book on brand relevance and youth-driven culture.
Give the next generation some thought.
Start with the book. Bring the conversation to your team.