eCommerce, Fashion, Apparel Matt Britton eCommerce, Fashion, Apparel Matt Britton

Exploring the Future of Marketing Technology with Ivan Dashkov: Puma's Journey into VR and Digital Goods

In a recent episode of the "Speed of Culture" podcast, Ivan Dashkov, Head of Emerging Marketing Technology at Puma Group, shared insights on Puma's innovative ventures into VR, AR, and digital goods. Ivan discussed the collaboration with Meta to create the world's smallest gym, highlighting the potential of VR and AR in revolutionizing consumer experiences. He also emphasized Puma's balanced focus on style and performance, and the brand's successful digital activations on platforms like Roblox. Discover how Puma is navigating the future of digital marketing and engaging the next generation of consumers through cutting-edge technology and strategic partnerships.

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Apparel, Fashion, Retail Matt Britton Apparel, Fashion, Retail Matt Britton

Adapting to Culture to Drive Brand Success With Daniel Cherry III, SVP & General Manager at Adidas

Daniel Cherry III, svp and general manager at Adidas joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Cherry III shares his insights on building brand success, creating positive change for consumers and the importance of understanding cultural changes.

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