eCommerce, Fashion, Apparel Matt Britton eCommerce, Fashion, Apparel Matt Britton

Exploring the Future of Marketing Technology with Ivan Dashkov: Puma's Journey into VR and Digital Goods

In a recent episode of the "Speed of Culture" podcast, Ivan Dashkov, Head of Emerging Marketing Technology at Puma Group, shared insights on Puma's innovative ventures into VR, AR, and digital goods. Ivan discussed the collaboration with Meta to create the world's smallest gym, highlighting the potential of VR and AR in revolutionizing consumer experiences. He also emphasized Puma's balanced focus on style and performance, and the brand's successful digital activations on platforms like Roblox. Discover how Puma is navigating the future of digital marketing and engaging the next generation of consumers through cutting-edge technology and strategic partnerships.

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Tech, Entertainment, Influencer Matt Britton Tech, Entertainment, Influencer Matt Britton

Exploring the Future of VR and AR with Shachar Scott from Meta Reality Labs

Join Matt Britton on The Speed of Culture podcast as he dives into a fascinating discussion with Shachar Scott, Head of Marketing at Meta Reality Labs. Shachar shares her journey from aspiring lawyer to tech marketing leader, offering insights from her roles at Apple and Snap Inc. Discover how Meta Reality Labs is revolutionizing virtual and augmented reality, making groundbreaking technology accessible to all. Learn about the diverse applications of VR and AR in gaming, productivity, and more. Don't miss Shachar’s career advice and her vision for the future of wearable technology. Listen now for an inspiring conversation on the cutting edge of innovation.

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