Exploring the Future of VR and AR with Shachar Scott from Meta Reality Labs
In the latest episode of The Speed of Culture podcast, host Matt Britton sits down with Shachar Scott, Head of Marketing for Meta Reality Labs. With over two decades of experience in the marketing world, Shachar shares her journey from aspiring lawyer to marketing leader at some of the most innovative tech companies, including Apple and Snap Inc.
From Law to Marketing: Shachar’s Early Career
Shachar’s career took an unexpected turn from law to marketing, driven by her passion for storytelling and connecting with people. Her early roles in nonprofit and political communications set the stage for her future success in marketing.
Key Insights from Apple and Snap Inc.
Shachar joined Apple during the rise of the App Store, gaining invaluable experience in product marketing. At Snap Inc., she helped build the marketing team from the ground up, focusing on international growth and cultural nuances. Her time at Snap taught her the importance of understanding local markets and tailoring strategies to fit diverse consumer behaviors.
Leading Innovation at Meta Reality Labs
Today, Shachar leads marketing for Meta Reality Labs, the innovation arm of Meta. She oversees a portfolio of products, including MetaQuest VR headsets, Horizon, and Meta smart glasses. Shachar discusses the challenges of marketing cutting-edge technology and the importance of demos in driving consumer adoption.
Embracing New Technologies and Markets
Shachar emphasizes the need for curiosity and risk-taking in marketing emerging technologies. From gaming to productivity tools, she highlights the diverse applications of VR and AR. Meta Reality Labs is committed to making these technologies accessible to everyone, breaking down barriers and enabling new experiences.
Looking Ahead: The Future of VR and AR
Shachar envisions a future where wearable technology becomes mainstream, enhancing productivity and connectivity without disrupting daily life. She discusses the potential impact on education, training, and various industries as these technologies evolve.
Shachar’s Career Advice
Reflecting on her career, Shachar encourages aspiring professionals to be ambitious and embrace new opportunities. Her mantra, “Live every day like it could be your last,” drives her approach to work, parenting, and life.
