Navigating the Intersection of Creativity and Commerce: Insights from Dmitri Siegel on The Speed of Culture Podcast
Explore the dynamic interplay between creativity and commerce with Dmitri Siegel, Chief Creative Brand and Digital Officer at Urban Outfitters, on "The Speed of Culture" podcast. Dmitri shares his journey through the evolving landscape of retail and marketing, highlighting the importance of balancing creativity with strategic business planning. Key insights include the shift from performance marketing to AI-driven strategies, leveraging real-life experiences for digital engagement, and aligning brand values with business practices.
Embracing Disruption: Insights from Kory Marchisotto, CMO of e.l.f. Beauty
In a recent episode of The Speed of Culture podcast, Kory Marchisotto, CMO of e.l.f. Beauty, discusses the brand's disruptive ethos and consumer-centric strategies. Learn how e.l.f. leverages first-party data, embraces digital platforms like TikTok and Twitch, and maintains a strong commitment to values such as cruelty-free practices and fair trade certification. Discover the innovative approaches driving e.l.f.'s success and how the brand stays in lockstep with its community. Explore e.l.f.'s journey from digital native to Super Bowl advertiser and its future in the evolving beauty landscape.
Authenticity and Innovation: Danielle Bernstein's Journey from College Blogger to Fashion Icon
In this episode of The Speed of Culture podcast, Matt Britton interviews Danielle Bernstein, founder of WeWoreWhat. Discover how Danielle transformed a college street-style blog into a leading fashion brand. Learn about her journey, the importance of authenticity, and her advice for aspiring influencers. Don't miss this insightful conversation that delves into the evolution of the influencer industry and the power of staying true to yourself. Listen now to gain valuable insights and inspiration from Danielle Bernstein's remarkable story.
Reviving an Iconic Fashion Brand in Modern Retail with Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co.
Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co., joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Megan shares exclusive insights on rejuvenating an iconic brand like Abercrombie, traces the evolution of Hollister, and delves into the pivotal role that advocacy plays in not only boosting revenue but also cultivating devoted brand enthusiasts.
Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group
Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Maria shares her efforts to expand the company’s revenue opportunities outside of music, and drive culture by leveraging the authentic bond between artists and their fans.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP and Chief Marketing Officer at Claire’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand’s endearing term for Gen Z and Gen Alpha—and the importance of merging physical and digital to create a unique brand experience.
The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media
To dive deep into Paris Hilton’s extraordinary evolution into an inspirational brand figure for the younger generation and the exciting future of 11:11 Media, Suzy founder and CEO Matt Britton sat down with Krystal Hauserman, CMO of 11:11 Media, on the latest episode of The Speed of Culture podcast.
All Things Beauty All in One Place With Karla Davis, VP of Integrated Marketing & Media at Ulta Beauty
To learn more about Ulta Beauty’s success story, we spoke with its vp of integrated marketing and media, Karla Davis. She joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to share her approach to establishing Ulta Beauty’s unique brand, driving their growth through loyalty programs and delivering an exceptional beauty experience for their customers.
Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic
In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.