Artificial Intelligence (AI) is not coming—it’s already here. And it’s moving faster than any technology in history. At Beyond the Black in Las Vegas, I had the privilege of addressing thousands of finance professionals about how AI is transforming the industry and what leaders must do to futureproof finance in this new era.

For two decades, I’ve advised global brands on how to adapt to generational shifts and emerging technologies. When I started, it was about Millennials—the first generation raised with the internet at home. Then came Gen Z—the iPhone generation—whose phones became appendages to their bodies and rewired culture. Now, a new generation is arriving: Generation Alpha, the AI generation.

But this conversation isn’t just about the next wave of consumers. It’s about how finance leaders today can harness AI to automate processes, unlock growth, and ensure they’re not left behind.

Discover how AI is reshaping the workforce, family life, and personal growth through insights from Billy Bush's interview with Matt Britton on Hot Mics. Matt Britton, AI expert and author of Generation AI, shares actionable strategies on future-proofing your career, creatively integrating AI into daily life, and navigating parenting challenges in an AI-driven world. Embrace AI not just as technology, but as a powerful tool to enhance personal and professional success.

Matt recently sat down with FOX News Cincinnati to discuss how AI is transforming the travel experience for everyday families. The segment offered a glimpse into what I call the Generation AI shift—where smart tools like ChatGPT are not just augmenting life, but powering it.

I is no longer just a tech trend—it’s reshaping careers, parenting, and culture at large. In this blog, Matt Britton breaks down on NBC News NOW why the fear of job loss and the challenge of raising kids in an AI-powered world have become household conversations, and what we must do to adapt. Based on his book Generation AI, this is your guide to navigating the future of work, education, and consumer behavior

Discover how AI is transforming family travel, according to Suzy CEO and Generation AI author Matt Britton. Learn how Gen Alpha and tools like ChatGPT are redefining how we plan, book, and experience vacations.

“We’re not preparing kids for the future. They’re already living in it.”

That was one of the core ideas I shared on CNN This Morning while discussing my new book, Generation AI, and how this rapidly emerging technology is reshaping everything we thought we knew about parenting, education, work, and culture.

The message is simple: if you still think of AI as a trend—you’re already behind. For Generation Alpha, it’s their baseline. They’re growing up fluent in machine intelligence the way Millennials grew up fluent in the Internet.

This morning’s appearance by Britton, author of Generation AI and CEO of Suzy, was part cultural reckoning, part parenting intervention, and part crash course in how artificial intelligence is reshaping what it means to grow up, raise kids, and stay human in a tech-saturated world.

Today, AI is everywhere — from the workplace to the home — yet many still view it as an overwhelming or even intimidating force. Matt makes it clear: AI isn't just another technology advancement like smartphones or social media — it's a complete redefinition of how humans will work, communicate, and create. Its transformative power is unlike anything society has seen before.

Generation Beta won’t just grow up with smartphones — they’ll grow up with smart everything. AI won’t be a tool; it’ll be the default. From day one, their reality will be shaped by intelligent systems that learn them better than their parents do. For brands, that means the window to influence starts now — through the Millennial and Gen Z parents making decisions today. Ignore this shift, and you’ll wake up in five years wondering why your brand feels irrelevant.

Unlock the secrets of forecasting market trends with our comprehensive guide. Dive deep into trendspotting techniques and learn how to drive innovation in your industry. Stay ahead of the curve and propel your business to new heights.

Unlock the potential of AI and machine learning with our comprehensive blog on the future of these groundbreaking technologies. Discover how AI and ML are revolutionizing healthcare, finance, and manufacturing, empowering businesses to make data-driven decisions and streamline operations. Explore the ethical considerations and the immense possibilities that lie ahead. Join us on this exciting journey and stay ahead in the world of AI and ML.

Chat-GPT is a potent resource that may help members of Generation Z in many different ways, including academics, careers, mental health, and understanding other cultures.