Second Wind: How Axe is rewriting the marketing spray-book for a new gen

Dolores Assalini, Head of Axe US at Unilever, joins Matt Britton on The Speed of Culture to reveal how one of the most iconic men's care brands is staging a bold cultural comeback. From creator-led campaigns to AI-powered product discoverability, this is a masterclass in brand reinvention for Gen Z. The linear advertising model is dead — and Axe is writing the new playbook.