10 Things I Learned From My Talk With MediaLink’s Michael Kassan

I recently had the pleasure of speaking with Michael Kassan, founder and CEO of MediaLink, on the Speed of Culture podcast. Michael is a true master of networking and transformation, and his journey from being a tax lawyer to a media mogul is truly inspiring. Here are ten key takeaways from our conversation:

1. Embrace change and transformation: Michael's journey from being a pre-dental student, to a tax lawyer, and eventually finding his way into the media industry shows the importance of seizing opportunities and reinventing oneself at any stage in life.

2. Start something at any age: Michael founded MediaLink at age 50, proving that it's never too late to start something new and make a significant impact in the industry.

3. Identify opportunities and capitalize on them: Michael's talent for identifying opportunities and capitalizing on them has been instrumental in building MediaLink's brand in the marketplace.

4. Build relationships through authenticity: Michael's success as a networker and connector can be attributed to the genuine care and attention he gives to the people he interacts with.

5. Focus on the core components of your business: MediaLink thrives on technology, talent, and transformation, with key components including curation, community, culture, creativity, and convening.

6. Adapt to changing circumstances: The pandemic has shifted MediaLink's approach to events, demonstrating the importance of flexibility and innovation in the face of challenges.

7. Don't underestimate the power of networking: Michael's ability to connect clients with potential partners has earned him the title of the "ultimate connector," highlighting the value of networking in business.

8. Explore strategic partnerships: MediaLink's acquisition by talent agency UTA demonstrates the importance of finding the right strategic fit for your business.

9. Be judicious with spending, even in boom times: Michael emphasizes the importance of being thoughtful about spending and making sound financial decisions, regardless of the economic landscape.

10. Show up and be present: Michael believes in the power of showing up, attending events, and engaging with others, as this can lead to meaningful relationships and new opportunities.

In conclusion, my conversation with Michael Kassan was insightful, inspiring, and full of valuable lessons for anyone looking to succeed in business. His journey demonstrates the importance of embracing change, nurturing relationships, and always being open to new opportunities.