Culture doesn't check your birth certificate.
YouthNation explores the ideas, expectations, and habits that move from youth culture into the wider marketplace. Matt Britton's first book asks what brands can learn from consumers who keep rewriting the rules of relevance.
Keep your curiosity young.
Explore the relationship between cultural change and brand building, from how people connect to what they expect from the companies in their lives. For marketers and business leaders, it is an invitation to look beyond familiar assumptions and pay closer attention to the consumer.
YouthNation
Explore the relationship between cultural change and brand building, from how people connect to what they expect from the companies in their lives. For marketers and business leaders, it is an invitation to look beyond familiar assumptions and pay closer attention to the consumer.
A new generation. A new set of questions.
Generation AI
Generation AI takes that curiosity into a world being reshaped by artificial intelligence.
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