Navigating the Fast-Paced Evolution of Consumer Expectations Wit Nissan’s Global CMO Allyson Witherspoon

The automotive industry is evolving due to changing consumer expectations, necessitating quicker R&D cycles and software-defined vehicles for swift updates. Brands must prioritize consumer needs, balancing in-house software development with partnerships for superior user experiences. Personalized communication, dealership data management, and adapting to consumer trends are critical for maintaining relevance and loyalty.

Read More
Podcast Podcast

Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising

Uber revolutionized ride-sharing and ventured into advertising. Mark Grether, Uber Advertising's vp and general manager, discusses its growth and engagement strategies. He has a strong background in digital disruption and assists companies in various sectors. Key takeaways include audience-centric advertising, talent nurturing, and unlocking advertising opportunities through first-party data on delivery and mobility sides.

Read More
consumer trends consumer trends

Challenging the Highest Paid Person's Opinion with Data

Get ready to find out how millennials are slaying the HIPPO - the Highest Paid Person's Opinion - and driving businesses to become more data-driven. We dig into how decisions are often made on hunches and gut instincts, and not with data, and how the HIPPO is an equal opportunity destroyer. Hear about real-life examples of decisions made without data, such as the Bud Light bottle label and the Watermelon Oreo, and the consequences they faced as a result.

Read More

Interview w/ Ambition Today

Matt sat down with Kevin Siskar of ambition today to discuss Suzy and why brands need to become more consumer centric for the millennial generation

Read More