Navigating the Fast-Paced Evolution of Consumer Expectations Wit Nissan’s Global CMO Allyson Witherspoon
The automotive industry is evolving due to changing consumer expectations, necessitating quicker R&D cycles and software-defined vehicles for swift updates. Brands must prioritize consumer needs, balancing in-house software development with partnerships for superior user experiences. Personalized communication, dealership data management, and adapting to consumer trends are critical for maintaining relevance and loyalty.
Gen Z, the Pioneers of the AI Era
Generation Z, born from the late 1990s to the early 2010s, is immersed in the digital world, including artificial intelligence (AI). They not only adapt to AI but also drive its development. Their familiarity with AI's ethical issues influences business practices and legislative discussions. As they enter the workforce, AI literacy becomes essential across all sectors.