GoGo Squeeze CMO Mark Edmonson On Scaling a CPG Brand in 2023 and Beyond
In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ.
How Cadillac Wins at Brand Marketing With CMO Melissa Grady Dias
The auto industry is famous for relying on history and tradition. But in today’s world, that alone might not be enough to appeal to new generations and thrive as a business. For that reason, iconic brands like Cadillac put in a lot of effort to take that nostalgia and power from the past and propel it into the future. To understand what the company is doing to drive those efforts, we invited Melissa Grady Dias, the chief marketing officer at Cadillac.
Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic
In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.
The Future of Marketing In Web3 & The Metaverse With CoinDesk CMO Jennifer Stranzl
In the latest episode of The Speed of Culture podcast, Jennifer Stranzl, CMO at CoinDesk, joins Suzy Founder and CEO Matt Britton to discuss how Web3, NFTs and cryptocurrencies will revolutionize the world as we know it, and her role in leading CoinDesk to success.
Communicating Efficiently While Disrupting a Legacy Industry With Jim VandeHei, Co-Founder and CEO of Axios
In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees.
The Art of Networking to Win in Business With Michael Kassan CEO Of Medialink
In the latest episode of The Speed of Culture podcast, Michael Kassan, CEO of MediaLink, joins Suzy Founder and CEO Matt Britton to discuss how his company serves as the media and marketing industry’s trusted connector by identifying areas of opportunity, optimization and growth for its clients.
Dr. Marcus Collins, chief strategy officer at Wieden+Kennedy, on how people make meaning through culture
In the latest episode of The Speed of Culture podcast, Dr. Marcus Collins joins Matt Britton to discuss how brands propagate, how people make meaning through culture and his personal journey from an engineer to the CSO of a global advertising agency.
How Creativity Drives Marketing Execution With Intuit Mailchimp's CMO Michelle Taite
In the latest episode of The Speed of Culture podcast, Intuit Mailchimp CMO Michelle Taite joins Suzy founder and CEO Matt Britton to discuss what makes Intuit MailChimp unique, how to create a fantastic brand experience, and how to build an authentic and thriving community.
Suzy’s CEO Matt Britton shares how to reframe workplace expectations for a digital world
The COVID-19 pandemic came quickly, and the safety of employees needed to come first before any business outcome.
With so much uncertainty surrounding the pandemic, Suzy, a consumer intelligence company, decided to close its office for the rest of 2020.
Reframing workplace expectations for a digital world As the world shifted to working remotely, many employees didn’t know what expectations were for working fully remote.
How late should they be expected to answer emails?
Giving back to the community Not only is Suzy aligning their internal strategy to allow their employees to succeed in a remote environment, but they’re also ensuring their local community is able to maintain a sense of normalcy during these hard times.
But now, you have to be more intentional about how you interact with coworkers, and for junior-level employees, it might not be as easy to get in front of the c-suite as it once was.
Radio Sales Master Summit Keynote | Weathering the Storm: Navigating Economic Shifts and the Future of Advertising
The world is changing at a rapid pace, and it can be challenging to keep up. In a recent keynote from Matt Britton at the Radio Sales Masters Summit., he shared valuable insights on the differences between millennials and Gen Z, the impact of the internet on consumer power, and how the world is changing again due to the current economic climate.
Matt Britton Secures Spot as One of the Top 25 Software CEOs in New York
Why Authenticity Is King in the Marketplace With StockX CMO Deena Bahri
In today’s episode of The Speed of Culture, Matt Britton talks to Deena Bahri, CMO at StockX, about the unique shift in buying attitudes for cultural consumer products.
How Powerful Insights Beat Shiny Tactics with Gayle Troberman, CMO of iHeartMedia
In today’s episode of The Speed of Culture, Matt Britton talks to Gayle Troberman, chief marketing officer at iHeartMedia, about the growth of audio content and the power of consumer insights along with how marketers can leverage both.
How Rich Kleiman Built an Enterprise With NBA Superstar Kevin Durant
In today’s episode of The Speed of Culture Podcast, Matt Britton talks to Kleiman about his motivation behind building a multifaceted enterprise—as well as some fast-growing industries, products and trends.
TikTok’s Sofia Hernandez On Why Comunity Commerce Is The Future
In today’s inaugural episode of The Speed of Culture, a part of the Adweek Podcast Network, Suzy founder and CEO Matt Britton talks with Sofia Hernandez, Global Head of Business Marketing at TikTok about her own personal journey and how that factors into the global phenomenon that is TikTok. Sofia shares why her love of people and mentorship is the very foundation of her success.